Mobile goes to virtual?

According to the new report VRJournal, marketing - mobile or any other - may be on the verge of a transition into virtual reality.
Today, marketers have a unique tool that opens up the widest range of hitherto unknown possibilities. They can create stories, high-grade fictional worlds and involve users in them.

In the article “Virtual reality and beyond: the current situation and the potential of immersive digital marketing”, eMarketer noted that the VR technology (from the word “virtual reality”) completely “absorbs” the user and gives him the fullest presence effect.
It is achieved with the help of various "lotions": the VR-helmet in the main roles, often connected with headphones, controllers and other peripheral devices. All this high-tech set allows users to move freely and practically live within the created virtual environment.
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Impressive? Still would. The main feature of VR-devices, followed by users all over the world, is a sheer sense of presence. The virtual environment created by VR devices is perceived as realistic as possible.
As VRJournal notes, this is a potential “gold mine” of marketing.

But still, where does such confidence in the immense future of immersive means come from? At least there is one very good reason for this. And this weight is measured in non-children's sums. One has only to look at the large-scale investments over the past few years, which have literally "poured" into companies that create products of virtual and augmented reality.

The VRJournal edition, when analyzing such a burning topic, as an example, recalls one significant story.
Long before Facebook acquired Oculus for $ 2 billion in March 2014, the developer of the VR system received $ 2.4 million for the development of its startup through the Kickstarter crowdfunding campaign. And this is with the stated goal in
$ 250,000. What does this mean? Even then, Internet users showed an unprecedented interest in high-quality VR technology and wanted to experience it for themselves, without getting up from their couch.

Well, despite such a tangible leap in the field of VR in the future, it may turn out that we have not seen anything yet. VRJournal's Michael Brock quotes “talking” numbers. From the first quarter of 2014 to the second quarter of 2015, more than $ 1 billion was invested in this technological sector. And this is more than 100 projects around the world. It's only the beginning…



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