Payment service "Yandex.Cassa" overtook Robokassa in the number of supported sites
Today, the international research center MARC has published a study on the popularity of various online payment systems at various sites. A total of 88,000 sites that accept online payments using various systems took part in the study.
About 80% of all sites use universal payment systems, and the most popular of them was Yandex.Cassa. In the fourth quarter of 2015, it was used by about 24% of the sites, and over the year the growth in this indicator was 33%. During the same period, the direct competitor Robokassa's market share fell by 9% to 20%.
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As for the others, Interkassa accounted for 5% of sites, Unitpay accounted for 4%, RBK Money accounted for 3%, and WalletOne and Oplata.com shared the last place in popularity and 2%. Many of the sites prefer to use several payment systems - 32% chose this option, 4% connect two payment systems, but the majority of 64% still uses only one payment system.
The most popular payment method for buyers is bank cards. This method is supported by all of the 88 thousand sites. In addition, many of them accept funds from electronic wallets. For example, Yandex.Money is supported by 56% of sites, WebMoney is 47%, QIWI is 45%, PayPal is 13%, and RBK Money is only 3%.
In general, one can observe a positive trend in this market - many of the sites are connecting new payment systems and in the coming years the number of site owners who want to integrate support for a larger number of payment systems will only grow.
About 80% of all sites use universal payment systems, and the most popular of them was Yandex.Cassa. In the fourth quarter of 2015, it was used by about 24% of the sites, and over the year the growth in this indicator was 33%. During the same period, the direct competitor Robokassa's market share fell by 9% to 20%.
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As for the others, Interkassa accounted for 5% of sites, Unitpay accounted for 4%, RBK Money accounted for 3%, and WalletOne and Oplata.com shared the last place in popularity and 2%. Many of the sites prefer to use several payment systems - 32% chose this option, 4% connect two payment systems, but the majority of 64% still uses only one payment system.
The most popular payment method for buyers is bank cards. This method is supported by all of the 88 thousand sites. In addition, many of them accept funds from electronic wallets. For example, Yandex.Money is supported by 56% of sites, WebMoney is 47%, QIWI is 45%, PayPal is 13%, and RBK Money is only 3%.
“Offering several convenient payment methods at once, online stores remove barriers and increase sales. The easiest way to connect different payment methods is to use a ready-made payment solution with a set of such methods. The proportion of online stores that do this is constantly growing. There is every reason to believe that this trend will continue in the future, ”shared Dmitry Klimashevsky, director of the digital direction at MARC.
In general, one can observe a positive trend in this market - many of the sites are connecting new payment systems and in the coming years the number of site owners who want to integrate support for a larger number of payment systems will only grow.
Source: https://habr.com/ru/post/299052/
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