New Unibrains course: endurance test
What to choose for the product description: photo or video? How many fields should be on the order form? Answering these questions, forget about your own opinion, advice from colleagues, competitor actions and conduct testing. Not sure where and how to learn it? Come to the intensive course "Effective A / B Testing" of the Unibrains Training Center (a joint project of the Kokoc Group and REU named after GV Plekhanov), which starts on February 27.
- A / B testing can run almost any novice marketer. However, the main thing in this matter is to correctly interpret its results, which is impossible to do without knowledge of the technical principles of testing, mathematics and the basics of statistics. Otherwise, an erroneous decision made on the basis of incorrect conclusions will sooner or later lead to a drop in sales. It is the conduct and qualitative assessment of the test results that will be the subject, including practical exercises of the course, ”explains the teacher of the course Artem Nikolenko , an analyst at Kokoc.com ( Kokoc Group ).
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The training program is tightly compressed into three days of intensive training and, naturally, will begin with the basics: assessing the advantages and disadvantages of various types of testing, explaining the principles of building hypotheses and selecting the right test methods. But on one theory you will not go far, so the second day is devoted to practice: students learn how to divide the audience of real sites into groups, target tests and independently run them. And since the analysis of the results is what most marketers are “pouring” on, on the third day of study, students will learn how to draw the right conclusions.
In general, there is a lot of work, so Unibrains is waiting only for those who dream of a large amount of knowledge and practical implementation.
You can sign up for a course on the Unibrains website .
- A / B testing can run almost any novice marketer. However, the main thing in this matter is to correctly interpret its results, which is impossible to do without knowledge of the technical principles of testing, mathematics and the basics of statistics. Otherwise, an erroneous decision made on the basis of incorrect conclusions will sooner or later lead to a drop in sales. It is the conduct and qualitative assessment of the test results that will be the subject, including practical exercises of the course, ”explains the teacher of the course Artem Nikolenko , an analyst at Kokoc.com ( Kokoc Group ).
')
The training program is tightly compressed into three days of intensive training and, naturally, will begin with the basics: assessing the advantages and disadvantages of various types of testing, explaining the principles of building hypotheses and selecting the right test methods. But on one theory you will not go far, so the second day is devoted to practice: students learn how to divide the audience of real sites into groups, target tests and independently run them. And since the analysis of the results is what most marketers are “pouring” on, on the third day of study, students will learn how to draw the right conclusions.
In general, there is a lot of work, so Unibrains is waiting only for those who dream of a large amount of knowledge and practical implementation.
You can sign up for a course on the Unibrains website .
Source: https://habr.com/ru/post/298868/
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