Oil on Fire: Falling Attendance at Yahoo! makes you think about the success of the new strategy
The Information had Yahoo! confidential documents at its disposal. Internet traffic of Yahoo's main assets — mail, search, and home page — continues to decline steadily, while the number of mobile users declines, reports the publication with reference to documents.
In the first week of December, 56.9 million people visited Yahoo Mail daily (11.5% less than in the first seven days of December 2014), 24.4 million from mobile devices (2.9% less), and their time spent in the mail fell by 31.6% to 1.2 billion minutes.
At about the same amount, Yahoo.com home page performance deteriorated. In addition, traffic to the Yahoo Search search service decreased by 8.8%.
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Few assets of the company showed growth in attendance - the Tumblr microblogging network, Yahoo Weather, and Yahoo Sports sports news.
On February 17, the company announced the closure of its digital editions of Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate.
Yahoo representatives reaffirmed that the company is exploring the possibility of selling key Internet assets. According to rumors, the mobile operator Verizon , as well as private investment companies Bain and TPG , are rumored to be in the deal.
Yahoo's asset valuation is problematic, since the company's capitalization (about $ 27 billion) is mainly tied to the valuation of its stake in Alibaba and Yahoo Japan . The business of the Internet company itself can cost, according to some analysts, about $ 3.4 billion.
By April 18, 2016, Yahoo! will cut more than 300 jobs out of 1,500 planned, Reuters reported February 17.
Layoffs will affect 128 people working at the headquarters of Yahoo! in the California city of Sunnyvale, as well as 46 workers in San Francisco and 60 employees in Los Angeles. In addition, the company plans to close an office in the city of Burbank (California), with the result that about 90 people will lose their jobs.
Closing offices and staff cuts is one of the points of Yahoo’s new development strategy . As part of the new strategy, Yahoo will focus on interacting with users.
At one time, Yahoo was one of the largest players in the Internet market. Despite the drop in attendance, last October, according to comScore , all the services of the company together were visited by 210 million people. For this indicator, then Yahoo ranked third in the US - after Google and Facebook .
In the first week of December, 56.9 million people visited Yahoo Mail daily (11.5% less than in the first seven days of December 2014), 24.4 million from mobile devices (2.9% less), and their time spent in the mail fell by 31.6% to 1.2 billion minutes.
At about the same amount, Yahoo.com home page performance deteriorated. In addition, traffic to the Yahoo Search search service decreased by 8.8%.
')
Few assets of the company showed growth in attendance - the Tumblr microblogging network, Yahoo Weather, and Yahoo Sports sports news.
On February 17, the company announced the closure of its digital editions of Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate.
Yahoo representatives reaffirmed that the company is exploring the possibility of selling key Internet assets. According to rumors, the mobile operator Verizon , as well as private investment companies Bain and TPG , are rumored to be in the deal.
Yahoo's asset valuation is problematic, since the company's capitalization (about $ 27 billion) is mainly tied to the valuation of its stake in Alibaba and Yahoo Japan . The business of the Internet company itself can cost, according to some analysts, about $ 3.4 billion.
By April 18, 2016, Yahoo! will cut more than 300 jobs out of 1,500 planned, Reuters reported February 17.
Layoffs will affect 128 people working at the headquarters of Yahoo! in the California city of Sunnyvale, as well as 46 workers in San Francisco and 60 employees in Los Angeles. In addition, the company plans to close an office in the city of Burbank (California), with the result that about 90 people will lose their jobs.
Closing offices and staff cuts is one of the points of Yahoo’s new development strategy . As part of the new strategy, Yahoo will focus on interacting with users.
At one time, Yahoo was one of the largest players in the Internet market. Despite the drop in attendance, last October, according to comScore , all the services of the company together were visited by 210 million people. For this indicator, then Yahoo ranked third in the US - after Google and Facebook .
Source: https://habr.com/ru/post/298776/
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