Trends in the design of logos for 2016
Logoshyna team closely monitors global trends in design. Here is our short list for this year.
Line art - drawing monospace line. Simple, clean, tasteful. It was actual a year ago, it will be actual in 2016. It is suitable for progressive and courageous brands, although heraldry can be depicted in this style.
There was no Russian analogue to the term “letter stopping”. In fact, this arrangement of letters in rectangular blocks. This technique was used back in 1996 and is now experiencing a second coming. Suitable for pretentious brands, such as youth clothing brand or boutique. You should not use it if your name should be read out clearly and unambiguously - such an approach makes you strain your brain to read the name.
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Eternal classics - focus on the font. Look at the new Google logo - the simpler the better. This is a trend for 2016 and for all times.
Another rational trend that will always be appreciated. Simplicity and minimalism become more relevant every year - the audience begins to understand that design is not a shadow under the text and a rainbow gradient. When there is nothing superfluous, this is probably the best design.
Handmade - man-made logos, with their own flaws and charm, stand out against the background of computer and geometric trends. Let them are most often made on a computer, but their imperfection attracts attention. This style will suit any brand that maintains friendly relations with the audience.
In conclusion, several techniques that it is better not to use in 2016, if you are concerned about the relevance of the logo - long shadows, excessive volume, complex characters, computer effects. Although there are exceptions to any rule.
You can participate in the creation of materials and follow the experiments of the Log Machine in our Public in Contact .
Line art - drawing monospace line. Simple, clean, tasteful. It was actual a year ago, it will be actual in 2016. It is suitable for progressive and courageous brands, although heraldry can be depicted in this style.
There was no Russian analogue to the term “letter stopping”. In fact, this arrangement of letters in rectangular blocks. This technique was used back in 1996 and is now experiencing a second coming. Suitable for pretentious brands, such as youth clothing brand or boutique. You should not use it if your name should be read out clearly and unambiguously - such an approach makes you strain your brain to read the name.
')
Eternal classics - focus on the font. Look at the new Google logo - the simpler the better. This is a trend for 2016 and for all times.
Another rational trend that will always be appreciated. Simplicity and minimalism become more relevant every year - the audience begins to understand that design is not a shadow under the text and a rainbow gradient. When there is nothing superfluous, this is probably the best design.
Handmade - man-made logos, with their own flaws and charm, stand out against the background of computer and geometric trends. Let them are most often made on a computer, but their imperfection attracts attention. This style will suit any brand that maintains friendly relations with the audience.
In conclusion, several techniques that it is better not to use in 2016, if you are concerned about the relevance of the logo - long shadows, excessive volume, complex characters, computer effects. Although there are exceptions to any rule.
You can participate in the creation of materials and follow the experiments of the Log Machine in our Public in Contact .
Source: https://habr.com/ru/post/298742/
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