Language of numbers and people: how the financial results of "Yandex" are interpreted by representatives of the Internet company
Today, the company "Yandex" reported on the results of the past fiscal year.
“We are proud of our achievements in 2015. Despite the unfavorable economic environment and tough competition, we managed to stabilize our market share, improve the quality of search and significantly expand the search index, ”noted Arkady Volozh, head of the Yandex group of companies.
However, there are other interpretations, especially since a controversial story takes shape in terms of numbers.
')
Yandex's net profit in fiscal year 2015 fell by 43% compared with the previous year and amounted to 9.7 billion rubles ($ 132.8 million). In the fourth quarter of 2014, the net profit of Yandex collapsed by 62% in annual terms - up to 2.9 billion rubles ($ 39.1 million).
Consolidated revenue for the last quarter of 2015 increased by 23% to 18.1 billion rubles ($ 248.3 million), and for the entire last year - by 18% to 59.8 billion rubles ($ 820.4 million).
The revenue figures of Yandex turned out to be higher than the consensus forecast, according to Vedomosti. Analysts polled by Interfax predicted that in 2015, the revenue of Internet companies would grow by 16.3%, to 59.05 billion rubles. Revenue growth exceeded the forecast of the company itself - last year, Yandex predicted that revenue would increase by 14-16%.
However, a year earlier, the company's revenue grew by 29%, in 2013 - by 37%. The rate of growth is reduced year by year.
The fastest growing revenues of Yandex from non-advertising revenues. In the fourth quarter of 2015, this figure increased by 129%, and by the end of last year - by 155%. The company’s non-advertising revenue category includes revenue from Yandex.Taxi, Yandex.Music paid subscriptions, and more. The company does not disclose the revenue structure from non-advertising revenues, but most of them fall on the Yandex.Taxi service, Yandex said earlier.
The company's adjusted net profit for 2015 decreased by 11% to 12.2 billion rubles ($ 167.1 million), and for the fourth quarter - by 8% to 3.6 billion rubles ($ 49.8 million). The fall in profits for the year was due to Yandex’s expenses on maintaining developers ’salaries“ at a competitive level ”, on renting a Moscow office, for which Yandex pays in foreign currency, as well as on advertising campaigns of its services, Yandex’s spokesman explains Asya Melkumova.
According to her, to assess the real success of "Yandex" investors pay attention to the adjusted profit.
And the general director of Yandex in Russia, Alexander Shulgin, especially drew attention to the growth in the group's revenue, as well as to a record number of advertisers (more than 394 thousand) in the fourth quarter. Shulgin believes that the company has completed the fourth quarter "with excellent results."
"Megamind" wrote that in January 2016, Yandex had to allocate into two separate structures two units that bring him non-advertising income, Yandex.Taxi and the Yandex.Vertical ad service. The provision of services will help diversify risks and reduce the advertising share in the revenue structure of Yandex, which now amounts to almost 99%.
Yandex.Vertical includes all Yandex ad services - Avto.ru , Yandex.Realty, Yandex.Rabota and Yandex.Travel . Yandex.Vertikali plans to compete with the leader of the Russian market Avito . Avito's revenue almost doubled in 2014 - to 4.3 billion rubles - and continues to grow.
“We are proud of our achievements in 2015. Despite the unfavorable economic environment and tough competition, we managed to stabilize our market share, improve the quality of search and significantly expand the search index, ”noted Arkady Volozh, head of the Yandex group of companies.
However, there are other interpretations, especially since a controversial story takes shape in terms of numbers.
')
Yandex's net profit in fiscal year 2015 fell by 43% compared with the previous year and amounted to 9.7 billion rubles ($ 132.8 million). In the fourth quarter of 2014, the net profit of Yandex collapsed by 62% in annual terms - up to 2.9 billion rubles ($ 39.1 million).
Consolidated revenue for the last quarter of 2015 increased by 23% to 18.1 billion rubles ($ 248.3 million), and for the entire last year - by 18% to 59.8 billion rubles ($ 820.4 million).
The revenue figures of Yandex turned out to be higher than the consensus forecast, according to Vedomosti. Analysts polled by Interfax predicted that in 2015, the revenue of Internet companies would grow by 16.3%, to 59.05 billion rubles. Revenue growth exceeded the forecast of the company itself - last year, Yandex predicted that revenue would increase by 14-16%.
However, a year earlier, the company's revenue grew by 29%, in 2013 - by 37%. The rate of growth is reduced year by year.
The fastest growing revenues of Yandex from non-advertising revenues. In the fourth quarter of 2015, this figure increased by 129%, and by the end of last year - by 155%. The company’s non-advertising revenue category includes revenue from Yandex.Taxi, Yandex.Music paid subscriptions, and more. The company does not disclose the revenue structure from non-advertising revenues, but most of them fall on the Yandex.Taxi service, Yandex said earlier.
The company's adjusted net profit for 2015 decreased by 11% to 12.2 billion rubles ($ 167.1 million), and for the fourth quarter - by 8% to 3.6 billion rubles ($ 49.8 million). The fall in profits for the year was due to Yandex’s expenses on maintaining developers ’salaries“ at a competitive level ”, on renting a Moscow office, for which Yandex pays in foreign currency, as well as on advertising campaigns of its services, Yandex’s spokesman explains Asya Melkumova.
According to her, to assess the real success of "Yandex" investors pay attention to the adjusted profit.
And the general director of Yandex in Russia, Alexander Shulgin, especially drew attention to the growth in the group's revenue, as well as to a record number of advertisers (more than 394 thousand) in the fourth quarter. Shulgin believes that the company has completed the fourth quarter "with excellent results."
"Megamind" wrote that in January 2016, Yandex had to allocate into two separate structures two units that bring him non-advertising income, Yandex.Taxi and the Yandex.Vertical ad service. The provision of services will help diversify risks and reduce the advertising share in the revenue structure of Yandex, which now amounts to almost 99%.
Yandex.Vertical includes all Yandex ad services - Avto.ru , Yandex.Realty, Yandex.Rabota and Yandex.Travel . Yandex.Vertikali plans to compete with the leader of the Russian market Avito . Avito's revenue almost doubled in 2014 - to 4.3 billion rubles - and continues to grow.
Source: https://habr.com/ru/post/298704/
All Articles