Time Inc. swallowed the owner of Myspace

Publishing with a nearly hundred-year history of Time Inc. this week swallowed up Viant, which owns Myspace. As representatives of Time Inc., the technology platform Viant will be used to expand the user base edition.

As part of this, user data will be similarly used for targeted advertising and improving the quality of the content of the products of the publication. Whether the users of the social network will appreciate this approach is another question. The reaction to the use of any personal data by social networks among users has almost always been negative.
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The Myspace social network was restarted in 2013. Then the main focus shifted to listening to music, taking into account the participation of artists such as Justin Timberlake. Nevertheless, even with such an approach, the number of monthly active users does not exceed 50 million. But such a number of users is more than enough to increase the audience coverage of all publication projects.

Time Inc. It is considered the largest publisher in the US and the UK, as well as the third in Mexico. Among the most popular magazines and projects at Time Inc. there are such as LIFE, Sports Illustrated, Food & Wine, People, Fortune, and Marie Claire. And a week ago Time Inc. launched a mobile service dedicated to cosmetics and fashion in the UK.

Despite the lack of musical projects at Time Inc., Myspace can later turn into a completely new service that will more closely match the products of the publisher. However, due to the high competition in this market among services such as Apple Music, Spotify and others, the popularity of the Myspace service remains in question.