Twitter reported for the fourth quarter of 2015 - the loss of users and incomprehensible prospects

According to the report for the fourth fiscal quarter of 2015, Twitter received income of $ 750 million with a net loss of $ 90 million. The overall level of income was slightly higher than analysts' expectations, but still too insignificant to change the negative mood of investors.

Strange as it may seem, the data on the Twitter user base turned out to be the worst - the average number of monthly users remained unchanged compared to the third quarter of 2015. But the number of Twitter SMS users has decreased from 307 million to 305 million. In particular, this service is especially popular in Brazil and India. The heads of Twitter during the conference call also noted an increase in the user base to the figure for the third quarter of 2013. The first quarter of 2016 should be traditionally successful for Twitter due to the large number of events, shows, matches of various sports and others, which not only involve old users, but also attract new ones.
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But the number of letters sent to inactive users, the social network, on the contrary, reduced, which could contribute to a drop in the average number of active users.

Twitter spent the last six months at the reorganization stage, and former CEO Jack Dorsey returned to his position after the company's problems.

"In 2016, we are going to focus on developing the core functions of Twitter, investing in streaming video technology," said Twitter CEO Jack Dorsey.

According to the company's management, this approach will convince entrepreneurs to start using Twitter and make the social network more attractive for content creators. In addition, Twitter is actively developing Periscope video service, which is especially popular in recent months.

In fact, since entering the IPO, Twitter has been trying to find the right format for its users. Among the latest innovations is the tape, which is formed on the basis of a special algorithm similar to Facebook. Instead of forming based on the date of publication, tweets in the absence of users can be formed based on the preferences of a particular user. So far this feature is enabled by default only for new users, which can make it easier for new users to familiarize themselves with the social network. In addition to leadership, Twitter plans to rework the mechanics of replai and other messages.

Whether such an approach can return the popularity of Twitter is still unknown,