30 services for media makers

Collected services that will save time on editing, will attract traffic, will involve readers, help to conduct analytics, find experts and all.

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To monitor trends and mentions.

Google Trends to track trends.

See what news and articles are popular in the world. Write articles for current informational occasions.

Mention.com to monitor mentions.

It helps to keep track of references in real time: in social networks, blog platforms, websites, forums. Check the citation of the media, instantly react to criticism, track trends by topics.

For social networks

Buzzsumo for monitoring the social network cheers.

You drive in a link to the site and see the top materials on Sheram.

Amplifr for posting in the social network.

The Russian service supports all Western social networks + OK and VK. Automatic posting with planning. Sends detailed analytics on posts for a week and a month. We use it in Relap.io (1 post per week) and Surfingbird (posts every hour). From colleagues Amplifer uses Layfhaker .

To work together

Trello - online kanban board.

It will help to organize joint work on small projects. We use it in Relap.io. Good stuff.

Read about how Diglibo editors work with Trello.

“I will talk about why we chose the Trello service as a task management system and how we built the work in it. We are the editors of the Digibu online magazine. We are three people: the chief editor and two just editors;) ”.

Wunderlist is a minimalist task book.

Problem book with the ability to work together. The editor writes the themes to the project, and the authors distribute and execute them. You can also create a list in which authors will submit ideas for articles. Application options of the service are limited to your imagination.

Collaboration system for media GatherContent .

Automate editorial processes. Collaboration in a single window: planning, setting tasks and monitoring implementation.

For analysis

Web viewer from Yandex.

Shows the behavior of site visitors in video format. Conveniently.

Google Analytics - collects statistics and data about site visitors.

Set up special media reports or connect ready ones:

To learn how to use most of the functionality of Google Analytics, take a free Google Analytics Individual Qualification course.

Chartbeat is a media analytics service.

Real-time analyzes the traffic and behavior of readers according to different criteria: the level of reader engagement, traffic sources, popularity of publications, tweets, etc.

To search for experts

In order to create useful and objective articles, the media should strive to attract experts on various topics. This will help such services:

Pressfeed for expert comments.

Are you writing an article? Let the experts know about it and get comments from them on the topic. Enjoys the Secret Firm , The Village , VC.ru , even the Russian Newspaper .

Klout to assess the authority of an expert in social networks.

It will help determine the degree of human influence on the Internet. The higher the rating, the more it affects the opinions and actions of others. Klout also assesses the authority of the expert in certain areas of knowledge: automobiles, Internet marketing, the situation in the Middle East, etc.

The mechanics of the service can be found in the document .

Publicfast for native advertising in social networks.

If you are your own media, for example, a blogger - the service will drive you to an advertiser who will pay you for posting on social networks.

To deliver content and retain readers

Do not stop looking for “alternative” traffic sources: push notifications, mobile apps, learn new startups and content marketing trends.

Send browser push notifications to readers using SendPulse

Ilya Krasilshchik says that 250,000 readers have subscribed to Medusa push notifications in the browser. "Alternative" sources of traffic give "Medusa" 10% of visits to the entire site.

More about push notifications on the “Netology” blog .

Distribute content in messengers: Telegram , WhatsApp , Viber

Messengers are “new social networks”: with games and pizza delivery.

Facebook Messenger Chess

Launch the channel in Telegram, and subscribers will start receiving push-notifications about publications in the messenger.

MailChimp for email newsletters

If you are not doing an email newsletter, then you obviously have a reason for this, or you have a completely young media project. In any case, you know what to do.

Video streaming periscope

Western media are actively exploring Periscope, The Verge channel .

Our publishers and companies just "grope" video streaming. Here is the Tinkoff Bank Channel - www.periscope.tv/Tinkoff_bank .

Online video broadcasts of publishers are building relationships with the audience to a new level. The audience sees the human face of the publisher and engages in communication with the brand. If you make reports from the scene - Periscope 100% for you.

Relap.io - recommendation system inside your site

In a block like "Read also" we collect materials for the user based on their behavior. We show in the widget personally selected content. The user does not leave the site, but switches to the recommended article and reads again and again. On RIA Novosti + 101% to the CTR of the block "The Main Today" . Previously, the editors assembled the block with their hands .

In the block, we can show native advertising . Relap.io advertising CTR is 30 times higher than banners.

An example of a block on Lifehacker:

Facebook special attention

Instant Articles

Facebook is actively demonstrating an interest in “absorbing” and delivering content to news outlets.

Longreads in Instant Articles are published by The New York Times, National Geographic, Buzzfeed, The Washington Post, The Daily Telegraph, The Mirror, The Daily Mail, The Economist, Sky News and others.

Tony Danker, director of development for The Guardian, says :

We are experimenting with interactive elements. So, recently we started to add a block of opinions to articles on Instant Articles. We look forward to when we can add more content and receive information on the delivery and distribution of such articles.

Media is still studying the proposed functionality: testing hypotheses, testing advertising mechanics, collecting data to determine the benefits.

Live video feeds

Facebook launched Periscope, an online video streaming service.

For two months, Mashable has been testing functionality and has received a positive response from the audience. Subscribers of the page receive a notification about the start of the broadcast and about the existing record, if they missed the stream.

Notice of missed video broadcast. Video recording available

Video streaming is already available to all users.

Example of online video broadcast from Mashable with puppies - www.facebook.com/mashable/videos/10153875309134705/?notif_t=live_video

About special projects

The advertising market of the Runet is 2–3 years behind the USA. The native advertising market in the USA continues to grow . Therefore, we are confident that budgets in native advertising and sponsorship projects will grow.

Good examples of special projects in vc.ru - vc.ru/special . Such projects involve the audience and are beneficial to the publication not only as earnings.

Tilda Publishing to create pages.

To create pages for a special project, use Tilda Publishing - the designer of content-oriented projects: visual stories, landings, and longrides.

Here are some examples of special projects on Tilde:

Parse.ly for reporting to advertisers.

Give advertisers a link where they can see real-time statistics. Media provide transparency to the advertiser and confirm the effectiveness of their services.

About images

Images form the first impression of the article along with the title.

Learn the types of licenses and check the source. If in doubt, ask permission to use the image from the copyright holder. If this is difficult - refer to the author. So does AdMe, they say that there were no problems with the owners. Do not bring to trial, there were precedents in Runet.

Google search for pictures and TinEye

They will help you find the source image and check the type of license.

Canva

Online image editor. Small media helps to do without a designer.

Wolfram alpha

To check the accuracy of reportage photos, use a scientific search engine on the criteria of interest. Check the weather conditions at the scene.

Check the weather conditions at the scene: rainy and overcast

Buy photos on Depositphotos , but use it wisely. Read the article by Maxim Ilyakhov “Why your picture for the article is shit (rough version)” .

If the site has stale "doubtful" images, replace them. Do not take risks. And it's better to take photos and pictures yourself.

About the text

Glavred

To remove meaningless phrases and unnecessary words. Increases the content of the text. They used it when they made the Relap.io landing page .

Install the Birman typography layout for authors.

To use the correct characters: dashes, quotes, "Christmas trees", etc.

Lebedev's reformer

Replaces the wrong characters of the authors typographical. Convenient to use before editing text.

Orthogram

To spell check, indicates grammar, spelling, stylistic and other errors.

Advego Plagiatus

Check text for uniqueness. Useful media working with the texts of third-party authors.

Conclusion

Simplify processes, test hypotheses, strive to be first in everything:

The attention of Internet users boils and melts from the information glut. The man learned to ignore banners, and now protects himself from news sources. People pay attention to the publication of their usual publishing houses, and ignore all the rest. The involvement of the audience is a determining factor for the survival of the media and profit.

In the struggle for the attention of readers will win the one who:

Spends less resources to achieve the same results: optimizes every aspect of the work of the editorial board;
Applies the latest technology and automates processes: he knows about his audience more than others and involves them with the help of self-learning systems.

Simplify processes and, if possible, even get rid of them. Find a way to do in one click what you are doing now in three, or do not do at all.

As soon as the editors can replace people with robots - replace them.

look for new traffic sources;
follow media trends;
test hypotheses of western colleagues;
do not manually do what is automated;
look for the best authors.

Who to spy for: Wired , Vox , Washington Post , New York Times , Mashable , TechCrunch , Buzzfeed .

A selection of sites that write about trends and news in the media:

Where to read about media: 9 sites for professionals and their sympathizers

Source: https://habr.com/ru/post/298616/

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