As the largest online cinema in the CIS, Megogo increased its annual revenue in Russia by 86%
Online cinema Megogo earned 419.4 million rubles in 2015 in Russia. This is 86% more revenue for 2014. The bulk of the revenue (in 2015 - about 89%) was provided by advertising.
In 2015, advertising revenue increased by 66%. In terms of the share of advertising revenue in the total revenue structure, Megogo is similar to the rest of online cinema runet.
However, Megogo earns not only on advertising, but also on paid services. Thus, the cinema implements the principle of a mixed monetization model.
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Paid services brought the company 11% of revenue in 2015. In 2014, this share was only 2%. Revenues from a paid online movie theater subscription increased sevenfold.
In Megogo explained the growing interest in paid products of the service by increasing the volume of the library due to the large number of new products, including films of major Hollywood studios. Last year, Megogo agreed to purchase content with Paramount Pictures, Sony Pictures and 20 Century Fox, RBC reports .
Direct rival Megogo online cinema ivi.ru also expands the range. Thus, personal TV ivi.tv has expanded the package of thematic channels offered to the user. The users had access to their own TV channels from MAXIM, KVN, gaming channels “Gambling” and “Gaming Navigator”, as well as a special project from the TV channel “Moscow-24”.
In addition, the cinema also went beyond the borders of Russia: ivi.ru has recently been available not only in Russia, but also in the territory of 11 CIS countries, including Ukraine, the Republic of Belarus, Kazakhstan, Moldova, Uzbekistan and other states. The audience of the online cinema in Russia is at least 25 million users, but it expects an increase in the audience of about 50-60 million users.
Megogo is the largest online cinema in the CIS. He works in 15 countries of the former Soviet Union, the total monthly audience, according to the company's own data, reaches 40 million unique users. The volume of the service audience in Russia at the end of 2015 amounted to 17.2 million unique users. The library Megogo more than 77 thousand units of content.
In 2016, the American streaming service Netflix entered the Russian media market. It is available to Smart TV users and owners of some set-top boxes on the subscription model.
“We have our own idea of ​​the strengths and weaknesses of this service. Together with our own product and content development plan, this gives us confidence that we can successfully compete with Netflix, as well as strengthen our position, ”said Irina Grandel, Director of Business Development, Partnerships and Paid Model for Ivi Online Cinema.
In 2015, advertising revenue increased by 66%. In terms of the share of advertising revenue in the total revenue structure, Megogo is similar to the rest of online cinema runet.
However, Megogo earns not only on advertising, but also on paid services. Thus, the cinema implements the principle of a mixed monetization model.
')
Paid services brought the company 11% of revenue in 2015. In 2014, this share was only 2%. Revenues from a paid online movie theater subscription increased sevenfold.
In Megogo explained the growing interest in paid products of the service by increasing the volume of the library due to the large number of new products, including films of major Hollywood studios. Last year, Megogo agreed to purchase content with Paramount Pictures, Sony Pictures and 20 Century Fox, RBC reports .
Direct rival Megogo online cinema ivi.ru also expands the range. Thus, personal TV ivi.tv has expanded the package of thematic channels offered to the user. The users had access to their own TV channels from MAXIM, KVN, gaming channels “Gambling” and “Gaming Navigator”, as well as a special project from the TV channel “Moscow-24”.
In addition, the cinema also went beyond the borders of Russia: ivi.ru has recently been available not only in Russia, but also in the territory of 11 CIS countries, including Ukraine, the Republic of Belarus, Kazakhstan, Moldova, Uzbekistan and other states. The audience of the online cinema in Russia is at least 25 million users, but it expects an increase in the audience of about 50-60 million users.
Megogo is the largest online cinema in the CIS. He works in 15 countries of the former Soviet Union, the total monthly audience, according to the company's own data, reaches 40 million unique users. The volume of the service audience in Russia at the end of 2015 amounted to 17.2 million unique users. The library Megogo more than 77 thousand units of content.
In 2016, the American streaming service Netflix entered the Russian media market. It is available to Smart TV users and owners of some set-top boxes on the subscription model.
“We have our own idea of ​​the strengths and weaknesses of this service. Together with our own product and content development plan, this gives us confidence that we can successfully compete with Netflix, as well as strengthen our position, ”said Irina Grandel, Director of Business Development, Partnerships and Paid Model for Ivi Online Cinema.
Source: https://habr.com/ru/post/298608/
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