Shazam: Russian market is the fourth largest for service and new opportunities for advertisers

The last quarter of 2015 was extremely successful for Shazam and especially for the Russian market, which became the fourth in the number of service users. This information was provided by Shazam President Josh Patridge, who also noted that the top three included the United States, Italy and France.

In total, Shazam in Russia uses 35 million users, among which 8 million use it on a monthly basis. Last year, Shazam’s audience numbered only 5 million active users, and the growth in the domestic market is associated with an increased number of smartphone users.
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In total, Shazam has 120 million active monthly users, and the total number of recognizable tracks per month exceeds 600 million per month. But at the same time, Shazam does not disclose any financial indicators. If we believe the data from the UK registration chamber, Shazam's revenue in 2014 was $ 55.3 million. Given the base growth, this figure has now increased significantly, and thanks to the recognition of television shows and sound shows, advertisers have more opportunities for audience targeting.

Along with this, advertisers have the opportunity to integrate Shazam as a technological tool for cross-platform campaigns to recognize audio and visual advertising materials and then redirect users to the advertiser's site.

“Audio recognition technology works along the same lines as music recognition. The application is loaded with audio from the advertising message. When an application is activated during the playback of any sound of this advertisement by any device, the application recognizes the sound and takes the user to the advertiser's site or performs an action planned by the advertiser (displaying video, launching a branded game, creating a post for publishing in social networks, switching to the store to install the advertiser’s application and much more).

Shazam Visual Recognition allows you to scan an advertising image (in magazines, street and indoor-formats) or even product packaging and go to the result prepared by the brand. One recognition principle thus works for different carriers.

Each advertising message (in any format) is marked with a special label “Call to action”, which encourages the user to interact with the message of the brand, ”said Josh Patridge, vice-president of Shazam for EMEA, Latin America and Canada, in an interview with Sostav.ru .

Given new formats of interaction with advertising, advertisers can significantly increase Shazam's potential profits in the near future.