Gazprom-Media creates a venture capital fund with an alternative investment model
Gazprom-Media Holding is creating a division of Gazprom Media Ventures for investments in technology companies.
The first venture deals of Gazprom Media Ventures can take place as early as 2016, Vadim Fedotov, head of GPM-Technologies, told RBC. GPM-Technologies is a digital division of the media holding that unites all Internet projects of Gazprom-Media, the online advertising vendor of GPM-Digital, RuTube media player, Zoomby and Now.ru online cinemas. Gazprom Media Ventures is being created inside GPM-Technology.
The fund will be fundamentally different from traditional venture capital funds.
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Gazprom Media Ventures will not invest in attracted projects, but will promote companies in its advertising facilities in exchange for a percentage of revenue (media for revenue share model) or media for equity, said Fedotov. In the first case, the fund is interested in e-commerce projects, in the second, technology companies with a turnover of $ 1 million per year.
According to Fedotov, the holding has already launched a “pilot project with a company”, a partnership with which is beneficial for Gazprom-Media as a seller of online advertising.
“Media for equity is one of the possible alternative venture capital models, which was first implemented by the German fund Seven Ventures, ” told RBC Alexey Tuknov, investment director for Maxfield Capital . Deals using such a model are often closed in a syndicate with a traditional venture capital fund, since companies, in addition to advertising capacity, need direct financing, he adds.
According to Tuknova, the creation of a venture capital structure by such a large player as Gazprom-Media is a good signal for the venture capital market, which “confirms the turn of Russian companies to the active use of venture capital instruments.
In the fall of 2015, Kommersant wrote that Sistema also created its own venture capital fund. The new structure was headed by Alexey Katkov, former vice-president of Mail.ru Group . The first deals are expected in 2016, the fund is interested in investments in financial services, advertising technologies, and also “new” media.
The creation of a venture fund is a common tool for the development of corporations in Europe and the United States; Russian companies have also been following this path in the past few years, says Alexey Tuknov. In September , Ziyavudin Magomedov, the head of the Summa group of directors, founded Caspian VC Partners with the intention of investing up to $ 300 million in venture capital projects.
GS Group planned to send 1.5 billion rubles to its venture capital fund for 2013-2017. In 2014, the venture fund "Rostelecom" was founded, where it was planned to send $ 10 million. A similar structure in 2013 was also created for the Qiwi group. She is interested in transactions up to $ 1 million.
The first venture deals of Gazprom Media Ventures can take place as early as 2016, Vadim Fedotov, head of GPM-Technologies, told RBC. GPM-Technologies is a digital division of the media holding that unites all Internet projects of Gazprom-Media, the online advertising vendor of GPM-Digital, RuTube media player, Zoomby and Now.ru online cinemas. Gazprom Media Ventures is being created inside GPM-Technology.
The fund will be fundamentally different from traditional venture capital funds.
')
Gazprom Media Ventures will not invest in attracted projects, but will promote companies in its advertising facilities in exchange for a percentage of revenue (media for revenue share model) or media for equity, said Fedotov. In the first case, the fund is interested in e-commerce projects, in the second, technology companies with a turnover of $ 1 million per year.
According to Fedotov, the holding has already launched a “pilot project with a company”, a partnership with which is beneficial for Gazprom-Media as a seller of online advertising.
“Media for equity is one of the possible alternative venture capital models, which was first implemented by the German fund Seven Ventures, ” told RBC Alexey Tuknov, investment director for Maxfield Capital . Deals using such a model are often closed in a syndicate with a traditional venture capital fund, since companies, in addition to advertising capacity, need direct financing, he adds.
According to Tuknova, the creation of a venture capital structure by such a large player as Gazprom-Media is a good signal for the venture capital market, which “confirms the turn of Russian companies to the active use of venture capital instruments.
In the fall of 2015, Kommersant wrote that Sistema also created its own venture capital fund. The new structure was headed by Alexey Katkov, former vice-president of Mail.ru Group . The first deals are expected in 2016, the fund is interested in investments in financial services, advertising technologies, and also “new” media.
The creation of a venture fund is a common tool for the development of corporations in Europe and the United States; Russian companies have also been following this path in the past few years, says Alexey Tuknov. In September , Ziyavudin Magomedov, the head of the Summa group of directors, founded Caspian VC Partners with the intention of investing up to $ 300 million in venture capital projects.
GS Group planned to send 1.5 billion rubles to its venture capital fund for 2013-2017. In 2014, the venture fund "Rostelecom" was founded, where it was planned to send $ 10 million. A similar structure in 2013 was also created for the Qiwi group. She is interested in transactions up to $ 1 million.
Source: https://habr.com/ru/post/298462/
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