Gazprom-Media plans to create a competitor YouTube in Russia, combining Rutube and Pladform
Gazprom-Media Holding will buy 33.3% of Plaedform LLC and merge it with its video service Rutube . Yesterday, the holding filed a petition for a deal with the Federal Antimonopoly Service (FAS). According to a Kommersant source, the company is scheduled to be renamed Ruform LLC (Ruform). Pladform is the largest distribution network of legal content in RuNet, allowing the right holder to receive income from advertising in the player.
The founder and CEO of Pladform Armen Gulinyan will remain the general director of Ruform, and the head of the digital sub-holding of Gazprom-Media Vadim Fedotov will be the chairman of the board of directors. The merged company will operate on the mass market for viewing videos under the Rutube brand, and the Pladform brand will remain for Internet sites and copyright holders.
According to Kartoteka.ru , 12.5% ​​of Pladform is directly owned by Armen Gulinyan, the rest is by Cyprus’s Relidor Developments Ltd, through which MegaFon’s general director Ivan Tavrin and publisher of online games Innova act as co-owners of the service. Another investor was the producer of the series Yellow, Black & White , but this company last year left Pladform, Kommersant reports, citing a company representative.
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The participants in the deal hope to create the largest video platform in our country that could compete with YouTube on the Russian market.
The deal will expand the content distribution network of Gazprom-Media and ensure its maximum accessibility on Internet sites, including Yandex.Kinopoisk , Rambler , VKontakte and Odnoklassniki .
Pladform, in turn, will expand its range of licensed content at the expense of Gazprom-Media, reports Kommersant. TNT channel, which is a part of Gazprom-Media, produces a significant part of the video requested in runet.
The Pladform network has almost a million units of licensed video content from 130 Russian and foreign copyright holders, which accounts for just under a billion video hits per month. The monthly audience reach of the Pladform network in Russian cities with a population of over 100,000 people is more than 18 million unique users.
The parties expect that by the end of this year Ruform will account for 26% of the market (22 billion views).
Earlier, Gazprom-Media holding attempted to merge Rutube, Now.ru and Zoomby.ru . However, the deal fell apart due to a change in management of the holding.
According to TNS , the monthly audience of Rutube in May 2015 was 5.5 million users, mostly between the ages of 12 and 64 years. The most popular content on the portal are TV shows and TNT shows, as well as the best moments from sports broadcasts of NTV.
Gazprom-Media is also exploring the possibility of cooperation with the Chinese search engine Baidu . According to Dmitry Chernyshenko, General Director of JSC Gazprom-Media Holding, TASS is talking about interaction in the distribution of video content: “Baidu has a video platform, they are the largest search engine in China, and it will depend on how our video content is presented there and the success of its spread. " Chernyshenko expects that an agreement with Baidu, as well as some other large media structures in China, will be signed soon.
The founder and CEO of Pladform Armen Gulinyan will remain the general director of Ruform, and the head of the digital sub-holding of Gazprom-Media Vadim Fedotov will be the chairman of the board of directors. The merged company will operate on the mass market for viewing videos under the Rutube brand, and the Pladform brand will remain for Internet sites and copyright holders.
According to Kartoteka.ru , 12.5% ​​of Pladform is directly owned by Armen Gulinyan, the rest is by Cyprus’s Relidor Developments Ltd, through which MegaFon’s general director Ivan Tavrin and publisher of online games Innova act as co-owners of the service. Another investor was the producer of the series Yellow, Black & White , but this company last year left Pladform, Kommersant reports, citing a company representative.
')
The participants in the deal hope to create the largest video platform in our country that could compete with YouTube on the Russian market.
The deal will expand the content distribution network of Gazprom-Media and ensure its maximum accessibility on Internet sites, including Yandex.Kinopoisk , Rambler , VKontakte and Odnoklassniki .
Pladform, in turn, will expand its range of licensed content at the expense of Gazprom-Media, reports Kommersant. TNT channel, which is a part of Gazprom-Media, produces a significant part of the video requested in runet.
The Pladform network has almost a million units of licensed video content from 130 Russian and foreign copyright holders, which accounts for just under a billion video hits per month. The monthly audience reach of the Pladform network in Russian cities with a population of over 100,000 people is more than 18 million unique users.
The parties expect that by the end of this year Ruform will account for 26% of the market (22 billion views).
Earlier, Gazprom-Media holding attempted to merge Rutube, Now.ru and Zoomby.ru . However, the deal fell apart due to a change in management of the holding.
According to TNS , the monthly audience of Rutube in May 2015 was 5.5 million users, mostly between the ages of 12 and 64 years. The most popular content on the portal are TV shows and TNT shows, as well as the best moments from sports broadcasts of NTV.
Gazprom-Media is also exploring the possibility of cooperation with the Chinese search engine Baidu . According to Dmitry Chernyshenko, General Director of JSC Gazprom-Media Holding, TASS is talking about interaction in the distribution of video content: “Baidu has a video platform, they are the largest search engine in China, and it will depend on how our video content is presented there and the success of its spread. " Chernyshenko expects that an agreement with Baidu, as well as some other large media structures in China, will be signed soon.
Source: https://habr.com/ru/post/298450/
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