As a marketer, to accelerate sales, if the consciousness and behavior of customers in 2015 has changed

A selection of the most useful materials from the Carrot Quest team (a service that knows everything about your visitors and, based on this knowledge, automatically brings them to the purchase). The selection will help improve your performance, in particular, the most important indicator - sales

2015 showed that during the crisis, consumers did not forget about shopping on the Internet, they did not stop using online services, they just began to choose more carefully. This means that the purchase cycle has become longer (more difficult) than it was before. Buyers read, compare, study, think, ask - they fit the choice in full equipment. Those companies that the user eliminates in the selection process, they remain not destiny, and then trumpet to the right and left about the crisis.

We are not one of them - we will do otherwise. It is important to “capture” the user and not give him the opportunity to think about competitors. Our task is to catch his attention, engage in interaction and gradually bring it to sale. In fact, all the tools in the Carrot Quest service are directed to this process.
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Let's start:

Let's look at the stages, which can help in this. Let's start with the effectiveness of the landing, and end with a hold (to sell) and return (to sell again).

Lead generation and user involvement

1. Website

Your site is only the beginning of a large user path. Effective landing is only half the battle ... But still, the site is very important for engaging a visitor in your product. If you fail at this stage, then there is no point in improving the next stages, because you will lose a huge part of the audience in the first stage of the funnel.

You don’t need to spend a lot of time on the landing pages (we’ll explain why later), but you should have a normal website with good texts. To do this, you need to understand how visitors behave on the site, find problem areas and fix them.

This process is impossible without an objective assessment of the behavior of visitors to the site. This will help you a comprehensive guide: how to find a bunch of problems on your landing page

Announcement of the article: Yandex. The web browser is a terrific tool, but many do not use it. We assume that the main reason is ignorance of how to benefit from the tool. In the article we describe in detail how to find all weaknesses with the help of it, how to filter the audience, what actions to pay attention to, etc. This is a ready plan for action.

2. Additional site tools

As promised above, we are telling you why landings are not the most important thing and why it’s better to work with them for a long time.

To transfer a visitor to the category of client, not enough site. The reason is that all users are different. To avoid overflowing of visitors, it is worth doing a separate engagement scenario for each segment. Naturally, the site will need helpers. The article understands this in detail.

2 ways to stop losing 90% of your customers

Article Announcement: There are tools that help analyze each user on the site and run automatic scripts to guide the user through the funnel. Such tools allow you to increase the conversion to Lida and the Client by 2-3 times (the difference depends on your purchase cycle).

 

Purchase Conversion

1. Trigger mailings

If you look, the process of engaging the visitor in the sale is quite clear and transparent. If you analyze this process, you can set up automatic messages depending on the type of segment, its actions on the site, the channel of attraction, etc.

These automatic messages can be used for completely different purposes and look different. See for yourself, the article deals with all the examples.

Anatomy of trigger emails. From A to Z with examples.

2. Work with the user without email

There are cases when the site does not need to leave an email, or users do not want to leave it. It is also possible to work productively with such segments, to lead them to the sale gradually.

User did not leave email? 9 examples of how to hold it and bring to purchase

3. Additional and re-sale

If a user bought from you, this is just the beginning for your further relationship. You can make additional sales, return it, given the product life cycle, provide it with useful content and engage in re-sale.

5 simple email remarketing strategies to increase LTV





It will be cool if these useful tips make you act, because knowledge without actions means nothing.

Let's raise sales together, connect Carrot Quest (when registering, you will get 9 lessons on effective internet marketing, this will help you increase conversion at each stage of the buying cycle).