Yandex recommends ArrowMedia
Since the beginning of 2016, the certification of agencies providing services in the field of Internet marketing has launched Yandex.Market. ArrowMedia (Kokoc Group) was one of the first search engines to recommend to online retailers.
In order to get into the short list of recommendations of Yandex.Market, it was necessary to pass a rigorous selection from more than 200 advertising agencies throughout Russia. At the first stage, those who work with the service for at least a year and are engaged in advertising at least ten online stores were selected.
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- We are actively working with the service for several years and place more than 300 online stores, so it was easy to pass the qualifying stage. The next step of Yandex was the evaluation of the agency on the dynamics of traffic attracted to customer sites and the quality of work, ”said Alexey Martynov, leading specialist of the automation department of ArrowMedia (Kokoc Group).
In determining the quality indicators of the agency, the search engine took into account the average customer rating, the percentage of successfully placed stores, the number of outages, the use of the automatic bid management system, and the availability of the Market Order program among customers.
According to the sum of points earned, Yandex determined that ArrowMedia meets the necessary requirements and assigned the status of “Certified Agency”, which only 10 agencies in Russia currently have.
The launch of Yandex.Market certification is a landmark event for the development of Russian Internet commerce. Thanks to the rating of agencies for the quality of services provided and the results of customer promotion, online retailers will be able to choose a reliable partner.
In order to get into the short list of recommendations of Yandex.Market, it was necessary to pass a rigorous selection from more than 200 advertising agencies throughout Russia. At the first stage, those who work with the service for at least a year and are engaged in advertising at least ten online stores were selected.
')
- We are actively working with the service for several years and place more than 300 online stores, so it was easy to pass the qualifying stage. The next step of Yandex was the evaluation of the agency on the dynamics of traffic attracted to customer sites and the quality of work, ”said Alexey Martynov, leading specialist of the automation department of ArrowMedia (Kokoc Group).
In determining the quality indicators of the agency, the search engine took into account the average customer rating, the percentage of successfully placed stores, the number of outages, the use of the automatic bid management system, and the availability of the Market Order program among customers.
According to the sum of points earned, Yandex determined that ArrowMedia meets the necessary requirements and assigned the status of “Certified Agency”, which only 10 agencies in Russia currently have.
The launch of Yandex.Market certification is a landmark event for the development of Russian Internet commerce. Thanks to the rating of agencies for the quality of services provided and the results of customer promotion, online retailers will be able to choose a reliable partner.
Source: https://habr.com/ru/post/298368/
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