$ 4.5 billion for the idea: Alibaba will raise the estimate of Magic Leap augmented reality startup, despite the lack of a product
Startup Magic Leap is developing augmented reality technology, and this has proven to be a very expensive exercise.
In December, The Verge reported that the project raised $ 827 million. After that, the company's valuation reached $ 3.7 billion. The total investment in the company since its inception at that time was $ 1.4 billion.
In October 2014, Magic Leap already raised $ 542 million from Google and other investors. As a result of this transaction, the current head of Google, Sundar Pichai, joined the company's board of directors. Magic Leap investors, in addition to Google, are the microchip manufacturer Qualcomm and the Legendary film studio. In the same month, the Chinese holding Alibaba Group expressed its intention to invest $ 200 million in the project.
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Now TechCrunch, citing its own sources, reports that a startup in the new round has attracted additional investment.
The main investor was Alibaba Group, and its founder Jack Ma will join the board of directors of Magic Leap. Source TechCrunch predicts that after the transaction, the company's valuation will rise from $ 3.7 billion to $ 4.5 billion. The Chinese holding will invest $ 793.5 million in a startup.
Alibaba’s participation in the transaction gives Magic Leap the opportunity to use its technology in many industries - for example, in creating video content. After all, the Chinese holding owns the film company Alibaba Pictures Group, which is engaged in the production and distribution of content.
Such a turn for Magic Leap promises great prospects: the startup will be the most expensive in the industry, and its growing ambitions already cover projects such as Facebook Oculus and Microsoft HoloLens . Magic Leap combines analogues of Google Glass technology (smart glasses) and Oculus Rift (virtual reality helmet) in one device.
The essence of Magic Leap is that a special technology has been created for building volumetric stereoscopic images using microprojectors located in front of the user's eyes. It is believed that this technology will not only raise the realism of stereoscopic images to a new level, but will also be actively used in other augmented and virtual reality devices.
True, there is one “but” in this beautiful story - the general public has never seen the Magic Leap device alive. Evaluation of the project is growing, but it still remains a promising project. The company is not ready for the product; moreover, even the prototype of their “revolutionary” technology is not ready.
All they showed was beautiful pictures and mysterious videos like this .
In December, The Verge reported that the project raised $ 827 million. After that, the company's valuation reached $ 3.7 billion. The total investment in the company since its inception at that time was $ 1.4 billion.
In October 2014, Magic Leap already raised $ 542 million from Google and other investors. As a result of this transaction, the current head of Google, Sundar Pichai, joined the company's board of directors. Magic Leap investors, in addition to Google, are the microchip manufacturer Qualcomm and the Legendary film studio. In the same month, the Chinese holding Alibaba Group expressed its intention to invest $ 200 million in the project.
')
Now TechCrunch, citing its own sources, reports that a startup in the new round has attracted additional investment.
The main investor was Alibaba Group, and its founder Jack Ma will join the board of directors of Magic Leap. Source TechCrunch predicts that after the transaction, the company's valuation will rise from $ 3.7 billion to $ 4.5 billion. The Chinese holding will invest $ 793.5 million in a startup.
Alibaba’s participation in the transaction gives Magic Leap the opportunity to use its technology in many industries - for example, in creating video content. After all, the Chinese holding owns the film company Alibaba Pictures Group, which is engaged in the production and distribution of content.
Such a turn for Magic Leap promises great prospects: the startup will be the most expensive in the industry, and its growing ambitions already cover projects such as Facebook Oculus and Microsoft HoloLens . Magic Leap combines analogues of Google Glass technology (smart glasses) and Oculus Rift (virtual reality helmet) in one device.
The essence of Magic Leap is that a special technology has been created for building volumetric stereoscopic images using microprojectors located in front of the user's eyes. It is believed that this technology will not only raise the realism of stereoscopic images to a new level, but will also be actively used in other augmented and virtual reality devices.
True, there is one “but” in this beautiful story - the general public has never seen the Magic Leap device alive. Evaluation of the project is growing, but it still remains a promising project. The company is not ready for the product; moreover, even the prototype of their “revolutionary” technology is not ready.
All they showed was beautiful pictures and mysterious videos like this .
Source: https://habr.com/ru/post/298366/
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