Disney is the most powerful brand, and Apple is the most expensive
Brand Finance has published the ranking of the most influential brands in terms of loyalty, investment in marketing promotion, staff attitudes and corporate reputation. This year, Disney comes first, followed by Lego and L'Oreal. Google - on the tenth line in the list of the most influential, but in second place in terms of brand value immediately after Apple.
Most expensive brands
Disney’s position in the market is largely due to numerous acquisitions and purchases: ESPN, Pixar, Marvel and, of course, LucasFilm for $ 4.05 billion with its Star Wars . The seventh part of the story has collected two billion dollars at the box office, and the Star Wars brand itself is estimated at 10 billion dollars. Disney is now valued at $ 31.674 billion.
Most Influential Brands
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The most expensive brand - Apple, it is estimated at 145.918 billion dollars. In second place - Google for 94.184 billion, in third - Samsung, 83.185 billion. Almost all of the top ten most expensive brands consist of high-tech and telecommunications companies, with the exception of Walmart, who took 9th place, and Wells Fargo banking company on the 10th.
Most expensive brands
Most expensive brands
Disney’s position in the market is largely due to numerous acquisitions and purchases: ESPN, Pixar, Marvel and, of course, LucasFilm for $ 4.05 billion with its Star Wars . The seventh part of the story has collected two billion dollars at the box office, and the Star Wars brand itself is estimated at 10 billion dollars. Disney is now valued at $ 31.674 billion.
Most Influential Brands
')
The most expensive brand - Apple, it is estimated at 145.918 billion dollars. In second place - Google for 94.184 billion, in third - Samsung, 83.185 billion. Almost all of the top ten most expensive brands consist of high-tech and telecommunications companies, with the exception of Walmart, who took 9th place, and Wells Fargo banking company on the 10th.
Most expensive brands
Source: https://habr.com/ru/post/298350/
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