Achilles Heel: Facebook finally recognized advertising blockers as a serious threat to its business.
The largest social network Facebook considers ad blockers as a serious threat to its financial well-being. Allegedly, their negative impact on the company's advertising revenue is indecently growing rapidly.
Last year, Facebook also expressed concerns about this, but then ad blockers were simply mentioned among the negative factors that could affect the company's revenues. Now, from a potential threat, it has turned into a real one.
Yesterday, Megamind wrote that Facebook reported quarterly earnings, showing record results. Advertising revenue accounts for 96% of the company's revenues. For Q4, the budgets of advertising campaigns on Facebook have grown by an average of 11%. The cost of video advertising customers increased by an average of 41%. Mobile advertising Facebook brought 80% of the company's advertising revenue.
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Therefore, making a bet on advertising, the social network does not want to lose money and customers because of the blockers.
In June, Apple announced that it plans to give developers the opportunity to create an extension for their Safari browser that will block ads on websites.
Users can disable banners, cookies, pop-ups and other content. The corresponding option should have appeared in the new operating system of the company - iOS 9, which was released in the fall. This move has caused concern in the industry, as a large army of users of mobile devices Apple provided the cherished views of mobile advertising, which just brings huge profits.
January 22 AdBlock Plus ad blocker is 10 years old. On the eve of the anniversary, the number of downloads for all platforms reached 500 million.
According to the latest estimates, the Adblock Plus audience is over 50 million users, and its competitor AdBlock is about 40 million. Both tools are available to users of desktop and mobile devices.
In September 2015, Adblock Plus launched Adblock Browser for iOS. Now it is available for all Apple devices.
In the same month, the company won a lawsuit against Axel Springer and defended the right of users to block online ads in browsers. In a lawsuit filed by the publisher, the court in Cologne ruled in favor of the blocker on all counts.
Last year, Facebook also expressed concerns about this, but then ad blockers were simply mentioned among the negative factors that could affect the company's revenues. Now, from a potential threat, it has turned into a real one.
Yesterday, Megamind wrote that Facebook reported quarterly earnings, showing record results. Advertising revenue accounts for 96% of the company's revenues. For Q4, the budgets of advertising campaigns on Facebook have grown by an average of 11%. The cost of video advertising customers increased by an average of 41%. Mobile advertising Facebook brought 80% of the company's advertising revenue.
')
Therefore, making a bet on advertising, the social network does not want to lose money and customers because of the blockers.
In June, Apple announced that it plans to give developers the opportunity to create an extension for their Safari browser that will block ads on websites.
Users can disable banners, cookies, pop-ups and other content. The corresponding option should have appeared in the new operating system of the company - iOS 9, which was released in the fall. This move has caused concern in the industry, as a large army of users of mobile devices Apple provided the cherished views of mobile advertising, which just brings huge profits.
January 22 AdBlock Plus ad blocker is 10 years old. On the eve of the anniversary, the number of downloads for all platforms reached 500 million.
According to the latest estimates, the Adblock Plus audience is over 50 million users, and its competitor AdBlock is about 40 million. Both tools are available to users of desktop and mobile devices.
In September 2015, Adblock Plus launched Adblock Browser for iOS. Now it is available for all Apple devices.
In the same month, the company won a lawsuit against Axel Springer and defended the right of users to block online ads in browsers. In a lawsuit filed by the publisher, the court in Cologne ruled in favor of the blocker on all counts.
Source: https://habr.com/ru/post/298272/
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