3 business simulator MIT: salt pricing, development of an environmental startup, dominating the gaming platform
We continue to study and share interesting simulators and business games. This review presents the educational products of the MIT Sloan School of Management: Salt Seller, Clean Start and Platform Wars.
MIT Sloan offers the latest LearningEdge knowledge sharing innovation - a free educational resource for educators and students in management. One of the learning tools is business management games. Each business simulator contains video instructions and online tutorials for learning.
The game simulates the processes of the salt industry on the example of the company Compass Minerals International. In order not to complicate the educational process, the developers abstract away from the features of Compass and other companies, focusing only on price competition between two identical companies. Although the model has been carefully configured and tested, it is not intended for forecasting purposes. Rather, it is used to illustrate the importance of complex dynamics, not only in the salt industry, but also in other situations where you can face it.
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Your job is to maximize total income in the long run. You and a competitor choose prices at the same time and sell salt to customers each year. You will receive feedback in the form of stock market indicators, income, profits, expenses, etc. You must choose your pricing strategy based on your judgment of how your competitor and customers respond.
Game Page: Salt Seller: A Commodity Pricing Simulation
Your company has developed a set of technologies to improve the energy efficiency of commercial and industrial buildings. Your product consists of sensors, controllers and software that integrate the existing heating, ventilation and air-conditioning control system in a building to optimize energy efficiency, which reduces greenhouse gas emissions and saves money.
In your business model, revenue consists of initial product sales and annual subscription fees. You set the price on the dashboards and subscription fee of 5 percent per year from the sale price. Initially, your product costs $ 60,000 for production and installation, but you expect these costs to fall as you learn and increase profits from product and process improvements. Despite the fact that you believe that your product provides good benefits, building owners and managers are conservative and many are not aware of the potential savings from this type of product.
Game Page: CleanStart: Simulating a Clean Energy Startup
In this game, participants play the role of top management for a manufacturer of a video game hardware platform such as Sony, Nintendo, or Microsoft. Built around a case describing the launch of the Sony PlayStation 3, the simulation explores the dynamics of competition in multilateral markets. In such markets, success depends not only on the price and features of the product, but also on how many people own it on the number of available games and applications on the platform.
In the simulator, you control the following parameters: the retail price of the game console, annual subsidies for video games and the percentage of royalties to game developers. The game can be used for training in the following educational courses: strategy, economics, technical strategy, system dynamics (mathematical modeling), or any course that studies the dynamics of strategic pricing management.
Game page: Platform Wars: Simulation the Battle for Video Game Supremacy
Full review of business simulators on our website.
MIT Sloan offers the latest LearningEdge knowledge sharing innovation - a free educational resource for educators and students in management. One of the learning tools is business management games. Each business simulator contains video instructions and online tutorials for learning.
Salt Seller: Salt Pricing
The game simulates the processes of the salt industry on the example of the company Compass Minerals International. In order not to complicate the educational process, the developers abstract away from the features of Compass and other companies, focusing only on price competition between two identical companies. Although the model has been carefully configured and tested, it is not intended for forecasting purposes. Rather, it is used to illustrate the importance of complex dynamics, not only in the salt industry, but also in other situations where you can face it.
')
Your job is to maximize total income in the long run. You and a competitor choose prices at the same time and sell salt to customers each year. You will receive feedback in the form of stock market indicators, income, profits, expenses, etc. You must choose your pricing strategy based on your judgment of how your competitor and customers respond.
Game Page: Salt Seller: A Commodity Pricing Simulation
CleanStart: A startup in the field of clean energy
Your company has developed a set of technologies to improve the energy efficiency of commercial and industrial buildings. Your product consists of sensors, controllers and software that integrate the existing heating, ventilation and air-conditioning control system in a building to optimize energy efficiency, which reduces greenhouse gas emissions and saves money.
In your business model, revenue consists of initial product sales and annual subscription fees. You set the price on the dashboards and subscription fee of 5 percent per year from the sale price. Initially, your product costs $ 60,000 for production and installation, but you expect these costs to fall as you learn and increase profits from product and process improvements. Despite the fact that you believe that your product provides good benefits, building owners and managers are conservative and many are not aware of the potential savings from this type of product.
Game Page: CleanStart: Simulating a Clean Energy Startup
Platform Wars: The battle for the excellence of video games
In this game, participants play the role of top management for a manufacturer of a video game hardware platform such as Sony, Nintendo, or Microsoft. Built around a case describing the launch of the Sony PlayStation 3, the simulation explores the dynamics of competition in multilateral markets. In such markets, success depends not only on the price and features of the product, but also on how many people own it on the number of available games and applications on the platform.
In the simulator, you control the following parameters: the retail price of the game console, annual subsidies for video games and the percentage of royalties to game developers. The game can be used for training in the following educational courses: strategy, economics, technical strategy, system dynamics (mathematical modeling), or any course that studies the dynamics of strategic pricing management.
Game page: Platform Wars: Simulation the Battle for Video Game Supremacy
Full review of business simulators on our website.
Source: https://habr.com/ru/post/298240/
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