Apple reported a record quarterly profit margin

Apple has reported a record fourth-quarter net profit (2015 calendar, Apple is the first fiscal quarter) of the year in which it earned $ 18.4 billion. Last year, the ticket office was $ 18 billion, a year before - $ 15.9 billion.
Revenue from sales of the company's products for the quarter was $ 75.9 billion.

Tim Cook announced the latest news - more than a billion "active" devices: iPhones, iPads, Macs, iPads and clocks.
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At the same time, the company for the first time predicted a reduction in revenue in the next quarter — the first in 2016 and the second in Apple’s financial statements.

What was predicted a long time ago also happened: the company did not meet analysts' expectations of sales of iPhones during the holiday season - 74.78 million devices against the expected 75 million. This means that sales of smartphones that generate up to 60% of the company's revenue in some periods do not grow. the former pace.

The Verge rightly notes that Apple shows only positive numbers, and says nothing about the fact that some sales do not grow for a long time.

Business Insider writes that all sales, except for phones, fall: Mac by 4% yoy, iPad by 25%.



This table shows how the company is losing money in countries with an actively devaluing currency (Russia, China, some countries in South America):



Revenue structure by region of the world:



The company holds on current accounts $ 216 billion in liquid assets and cash.