Streaming service Spotify continues to fight for survival: new conquests and allies
Online music service Spotify made the final decision on the launch of video streaming. The company plans to launch video streaming by the end of this week. On the Android platform, it will appear to users around the world, on iOS - only in the USA, UK, Germany and Sweden.
Spotify does not plan to compete with video services like Netflix (which recently launched in Russia). Unlike the latter, there will be no films in Spotify; instead, the streaming service will mainly broadcast video clips and other short videos.
The Testamade blog plans to develop original content for Spotify. According to Shiva Rajaraman, vice president of product management at Spotify, the company wants its partners to specifically select video content for the music service. It is also reported that for convenience and simplicity, video content will be divided into categories like News of the Week and Laughs for Lunch.
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One of the main obstacles to the launch of the service is to make the user base use the opportunity to watch videos on an ongoing basis.
“Of course, our target audience is music lovers, and they do not always closely scrutinize and explore all the possibilities of the application,” Rajaraman told The Wall Street Journal - “Thus, there is no concrete recipe for success.”
All mobile users, including users without a paid subscription, will have access to the video streaming function. In this case, however, advertising will also be shown. In the web version of the service video will not appear. This is a fundamental decision of the company.
Megamind wrote about plans for Spotify back in May. The company has entered into a number of agreements with American and British channels and studios. Among them are the sports channel ESPN , ABC , BBC , Comedy Central , producer and distributor of video content Condé Nast Entertainment , Fusion , Maker Studios , NBC , TED and Vice News .
According to the founder of Spotify, Daniel Eck, the appearance of video content should expand the audience. Now the service has 75 million subscribers worldwide, of which 20 million are owners of paid subscriptions.
Spotify is fighting for its future in the face of tough competition with other services. Therefore, the company hastily tries to retain existing and attract more new users.
On January 20, the music service Spotify announced the purchase of two companies.
The first is Soundwave , which has released a social network application that creates profiles for users based on their musical preferences. In Soundwave, users can subscribe to each other, chat, share music, and follow musical trends. These features can successfully complement the functionality of Spotify.
The second company is the Cord Project , founded by two former employees of Google. The company's main product is the Cord mobile app, which gives users the ability to send short voice messages to individuals or entire groups. The application has a very simple and intuitive interface.
Representatives of Spotify said that the acquisition of Soundwave and the Cord Project is consistent with its "strategy to create a great experience for music fans." So far, Spotify has not clearly explained how the company plans to use its new acquisitions to increase profits. Recall that the vast majority of users of the service does not pay for a subscription.
Many experts and Spotify partners are convinced that the free streaming scheme is inefficient and will lead the company to collapse.
Spotify does not plan to compete with video services like Netflix (which recently launched in Russia). Unlike the latter, there will be no films in Spotify; instead, the streaming service will mainly broadcast video clips and other short videos.
The Testamade blog plans to develop original content for Spotify. According to Shiva Rajaraman, vice president of product management at Spotify, the company wants its partners to specifically select video content for the music service. It is also reported that for convenience and simplicity, video content will be divided into categories like News of the Week and Laughs for Lunch.
')
One of the main obstacles to the launch of the service is to make the user base use the opportunity to watch videos on an ongoing basis.
“Of course, our target audience is music lovers, and they do not always closely scrutinize and explore all the possibilities of the application,” Rajaraman told The Wall Street Journal - “Thus, there is no concrete recipe for success.”
All mobile users, including users without a paid subscription, will have access to the video streaming function. In this case, however, advertising will also be shown. In the web version of the service video will not appear. This is a fundamental decision of the company.
Megamind wrote about plans for Spotify back in May. The company has entered into a number of agreements with American and British channels and studios. Among them are the sports channel ESPN , ABC , BBC , Comedy Central , producer and distributor of video content Condé Nast Entertainment , Fusion , Maker Studios , NBC , TED and Vice News .
According to the founder of Spotify, Daniel Eck, the appearance of video content should expand the audience. Now the service has 75 million subscribers worldwide, of which 20 million are owners of paid subscriptions.
Spotify is fighting for its future in the face of tough competition with other services. Therefore, the company hastily tries to retain existing and attract more new users.
On January 20, the music service Spotify announced the purchase of two companies.
The first is Soundwave , which has released a social network application that creates profiles for users based on their musical preferences. In Soundwave, users can subscribe to each other, chat, share music, and follow musical trends. These features can successfully complement the functionality of Spotify.
The second company is the Cord Project , founded by two former employees of Google. The company's main product is the Cord mobile app, which gives users the ability to send short voice messages to individuals or entire groups. The application has a very simple and intuitive interface.
Representatives of Spotify said that the acquisition of Soundwave and the Cord Project is consistent with its "strategy to create a great experience for music fans." So far, Spotify has not clearly explained how the company plans to use its new acquisitions to increase profits. Recall that the vast majority of users of the service does not pay for a subscription.
Many experts and Spotify partners are convinced that the free streaming scheme is inefficient and will lead the company to collapse.
Source: https://habr.com/ru/post/298168/
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