VKontakte will finalize the API to the “Products” section for integration with online stores, HelpDesk and CRM systems
VKontakte plans to provide API connectivity for online stores, support services and customer service systems. The company's goal is to launch a platform for customer service, support, sales tracking, and courier delivery services. This was written in the document from the section for developers.
The VKontakte team announced the creation of an API and communication platform for business at the end of November 2015. The platform will solve the problem of business communication with customers: automate answers to frequently asked questions, request geo-location and specify the nearest branch and much more.
Judging by the description of the new API, the company intends to refine the “Products” function (now it’s an advertising platform) and, as a result, get a real trading platform, concludes Roem.ru.
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The document also contains information about opportunities for e-commerce companies:
"Products in contact" appeared in September 2015. While the opportunity to sell goods through a social network in the showcase "Products" no.
Now, in order to purchase goods from the store, the user will need to contact the administrator of the community that placed the goods, as well as agree on payment and delivery. Currently, the "Products" is not tied to any of the payment systems.
“Previously, in order to present their products to the public, administrators of such communities were forced to use, for example, photo albums, which were not intended for such purposes. And users did not have information in one place for all products in the communities. Now we are giving both a new and convenient tool to both, ”said VKontakte representative Georgy Lobushkin.
Since 2014, sales of goods are supported in the WeChat messenger ( Tencent asset). The messenger Line, popular in Japan, has been supporting the e-commerce platform since 2013. Asian instant messengers have not been limited to the transfer of a message for a long time. They implemented support for games, multimedia and other functions specific to social networks.
The VKontakte team announced the creation of an API and communication platform for business at the end of November 2015. The platform will solve the problem of business communication with customers: automate answers to frequently asked questions, request geo-location and specify the nearest branch and much more.
Judging by the description of the new API, the company intends to refine the “Products” function (now it’s an advertising platform) and, as a result, get a real trading platform, concludes Roem.ru.
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The document also contains information about opportunities for e-commerce companies:
Together with the launch of the API, selected partners gain access to a modern alternative to SMS and email - sending notifications about orders, delivery and other events. Transactional messages inform the user about the change in the status of the order, delivery or courier visit time. In addition to the wide multimedia capabilities of the message can significantly save compared to sending an SMS.
"Products in contact" appeared in September 2015. While the opportunity to sell goods through a social network in the showcase "Products" no.
Now, in order to purchase goods from the store, the user will need to contact the administrator of the community that placed the goods, as well as agree on payment and delivery. Currently, the "Products" is not tied to any of the payment systems.
“Previously, in order to present their products to the public, administrators of such communities were forced to use, for example, photo albums, which were not intended for such purposes. And users did not have information in one place for all products in the communities. Now we are giving both a new and convenient tool to both, ”said VKontakte representative Georgy Lobushkin.
Since 2014, sales of goods are supported in the WeChat messenger ( Tencent asset). The messenger Line, popular in Japan, has been supporting the e-commerce platform since 2013. Asian instant messengers have not been limited to the transfer of a message for a long time. They implemented support for games, multimedia and other functions specific to social networks.
Source: https://habr.com/ru/post/298130/
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