JavaScript creator returns with new ad-blocking browser

Brendan Eich, the creator of the JavaScript programming language and one of the founders of Mozilla, is launching a new startup that will solve one of the main problems of the modern Internet. The new browser called Brave will block all ads by default.



According to Eich (most readers will certainly agree with this), advertising is the scourge of the modern Internet. It is not only annoying, but also negatively affects the speed of the Internet. More and more users are turning to software that blocks ads.



Therefore, Brendan Eich offered his own solution to this problem - a new web browser, which initially blocks all ad units by default, and then replaces it with a programmable ad that the user can customize. The ad-blocking software will be built into the new Brave browser. Eich argues that this solution has two advantages: privacy and speed. Brave "maintains the anonymity of the data," says Brendan. In addition, it will work much faster than other browsers, because advertising significantly slows down the loading of pages. By getting rid of excess garbage, you can ensure a 2-4 times faster browser operation. According to Aich, so that other web browsers can compare with Brave in terms of speed, “you need to install Ghostery, Disconnect.me, Adblock Plus and then configure it again”.

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The most radical aspect of the new product is, perhaps, the introduction of new advertising. The browser will determine the places where advertising should be, and fill them with programmable advertising. Aike says that this way they can offer publishers better deals, increasing their chances of survival .



The ads that Brave will display will be based on tags generated based on the user's history in a web browser (which will not be provided to advertisers). At the same time, users can customize their tags by adding and removing from as desired.



Brave will be available on the most common Windows and OS X platforms for PC, Android and iOS for mobile devices. The launch of the browser is scheduled for this year. The browser is based on the Chromium open source software, which also underlies the Google Chrome browser. The project has already raised $ 2.5 million of investment from business angels, but the search for funding is still ongoing.