King of the Hill: General Motors joined the fight against Uber and launched a similar service
One of the largest automakers in the world, General Motors got involved in a game against Uber on its own field. GM launched the Maven ride and car sharing service. Customers will be able to use 4G LTE, Apple CarPlay and Android Auto machines.
According to GM Dan Ammann, GM, the company sees the changes that are taking place in consumer behavior due to ridesharing and carsharing. GM is not going to stand aside and be a passive observer. The American automobile concern predicts that in the next decade, about 30 million people will use the services by which users can rent vehicles on an hourly basis.
For the first time, 21 General Motors vehicles of the Chevrolet Volt and Spark brands will operate at Maven. Rent will cost from $ 6 to $ 12 per hour and from $ 42 to $ 84 per day. In order to use the services of Maven, users do not need to issue a paid subscription. This is a fundamental decision of the creators of the service. The Maven team consists of 40 people. Among them are former employees of Google, Zipcar and Sidecar.
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The last service GM acquired recently. Technology and employees of Sidecar were used to create Maven.
On December 31, the Sidecar taxi service stopped working. As the founders of Sidecar acknowledged, the company could not stand the competition with Uber and Lyft, who managed to attract more users and investors. The creators of Sidecar say that they were the first to apply the business model of taxi services with private drivers, thereby setting an example for others. Last year, the company tried to reorient it, turning it into courier delivery service for corporate customers. But this and other market differentiation attempts made at Sidecar have failed.
The company was “picked up” by GM and became a direct competitor to Uber. In addition to the acquisition of Sidecar, General Motors recently invested $ 500 million in the Lyft carsharing service, which is Uber's main competitor in the United States.
$ 100 million in Lyft was invested by the largest Chinese service commissioned by Didi taxi. He purposefully invests in competitors Uber. Didi also invested in the largest taxi service in India, Ola Cabs, and a similar Malaysian company, GrabTaxi .
Didi invests in Uber competitors in the markets where he is trying to grow.
Under the Maven brand, several services will work at once: a pilot carsharing format in the city of Ann Arbor in Michigan; the already-launched car-sharing service in New York, which is currently expanding to Chicago; ridesharing service in Germany; and various experimental programs in the territories of universities in the USA, Europe and China, which will be conducted to test new formats, writes TechCrunch.
According to GM Dan Ammann, GM, the company sees the changes that are taking place in consumer behavior due to ridesharing and carsharing. GM is not going to stand aside and be a passive observer. The American automobile concern predicts that in the next decade, about 30 million people will use the services by which users can rent vehicles on an hourly basis.
For the first time, 21 General Motors vehicles of the Chevrolet Volt and Spark brands will operate at Maven. Rent will cost from $ 6 to $ 12 per hour and from $ 42 to $ 84 per day. In order to use the services of Maven, users do not need to issue a paid subscription. This is a fundamental decision of the creators of the service. The Maven team consists of 40 people. Among them are former employees of Google, Zipcar and Sidecar.
')
The last service GM acquired recently. Technology and employees of Sidecar were used to create Maven.
On December 31, the Sidecar taxi service stopped working. As the founders of Sidecar acknowledged, the company could not stand the competition with Uber and Lyft, who managed to attract more users and investors. The creators of Sidecar say that they were the first to apply the business model of taxi services with private drivers, thereby setting an example for others. Last year, the company tried to reorient it, turning it into courier delivery service for corporate customers. But this and other market differentiation attempts made at Sidecar have failed.
The company was “picked up” by GM and became a direct competitor to Uber. In addition to the acquisition of Sidecar, General Motors recently invested $ 500 million in the Lyft carsharing service, which is Uber's main competitor in the United States.
$ 100 million in Lyft was invested by the largest Chinese service commissioned by Didi taxi. He purposefully invests in competitors Uber. Didi also invested in the largest taxi service in India, Ola Cabs, and a similar Malaysian company, GrabTaxi .
Didi invests in Uber competitors in the markets where he is trying to grow.
Under the Maven brand, several services will work at once: a pilot carsharing format in the city of Ann Arbor in Michigan; the already-launched car-sharing service in New York, which is currently expanding to Chicago; ridesharing service in Germany; and various experimental programs in the territories of universities in the USA, Europe and China, which will be conducted to test new formats, writes TechCrunch.
Source: https://habr.com/ru/post/298088/
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