Napoleonic plans: Internet retailer "Yulmart" wants to go to the IPO and grow 10 times
The chairman of the board of directors of the Internet retailer "Ulmart" spoke about the company's "Napoleonic" plans for the next three years. At the end of 2016, the company is waiting for an IPO. In this regard, the company is actively preparing for it. In addition, "Yulmart" is going to arrange a period of rapid growth.
“We would like to grow 10 times, not less, on the horizon of three years. If we take the scale of Russia, we expect to double the volume of online trading in two years. A turning point is coming here, ”noted Dmitry Kostigin.
According to him, such growth will be possible due to the creation of a network of logged market places and fulfillment places throughout Russia. “These are suburban order fulfillment centers. In St. Petersburg, we opened the first in November, we are building another one in Mytishchi. This will be the cornerstone infrastructure, there should be about 30 of them in Russia, ”he explained.
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Until now, in our country, this format is practically not developed.
The press service of Yulmart told Roem publication the details of the “attraction of unprecedented generosity”:
Internet trade logistics expert Alexei Zhukov concludes that Yulmart wants to repeat the Amazon model:
“We first [before entering the IPO] want to demonstrate our product in all its glory. In St. Petersburg, a pilot of a logged market place and fulfilment place will be ready in summer — early autumn, in Moscow — we will probably launch in September-October, ”Kostygin told TASS.
“Yulmart”, according to him, will expand the range of goods sold in this way: “We are already preparing a project for the sale of food in the b2b segment, clothing and footwear, household chemicals and cosmetics.”
Yulmart plans to hold an initial public offering of shares on the Moscow Stock Exchange by the end of 2016. The company does not yet consider listing on other exchanges, including Hong Kong, where restrictions on listing of Russian companies have recently been lifted.
On Friday, the Hong Kong Stock Exchange published on its website a “directory” of the Russian Federation, which compares some parameters of the corporate legislation of Russia and Hong Kong, Interfax reported . The exchange concludes that there are no fundamental differences in the protection of investors' rights. From January 15, Russia is considered an acceptable jurisdiction for issuers counting on listing in Hong Kong.
As previously reported, the retail network "Ulmart" in mid-2015 announced plans to enter the public market. The company planned to sell 15% of its shares. JP Morgan and UBS received a mandate to arrange accommodation.
“We would like to grow 10 times, not less, on the horizon of three years. If we take the scale of Russia, we expect to double the volume of online trading in two years. A turning point is coming here, ”noted Dmitry Kostigin.
According to him, such growth will be possible due to the creation of a network of logged market places and fulfillment places throughout Russia. “These are suburban order fulfillment centers. In St. Petersburg, we opened the first in November, we are building another one in Mytishchi. This will be the cornerstone infrastructure, there should be about 30 of them in Russia, ”he explained.
')
Until now, in our country, this format is practically not developed.
The press service of Yulmart told Roem publication the details of the “attraction of unprecedented generosity”:
On the one hand, we provide a platform for other stores to sell goods in our storefront, while we are responsible for processing and delivery, that is, we undertake maximum obligations to the customer (logged market place). On the other hand, on the territory of our logistics centers, other companies will be able to store their goods (complete space-place).
Internet trade logistics expert Alexei Zhukov concludes that Yulmart wants to repeat the Amazon model:
Obviously, Dmitri was referring to the model of the Amazon FBA (Fulfillment by Amazon). A model in which an online retailer acts as a market place for third-party merchants, providing the opportunity to place goods on its storefront, while simultaneously providing fulfilment services (warehouse logistics - storing goods, packaging, sending to the final consumer, return processing).
“We first [before entering the IPO] want to demonstrate our product in all its glory. In St. Petersburg, a pilot of a logged market place and fulfilment place will be ready in summer — early autumn, in Moscow — we will probably launch in September-October, ”Kostygin told TASS.
“Yulmart”, according to him, will expand the range of goods sold in this way: “We are already preparing a project for the sale of food in the b2b segment, clothing and footwear, household chemicals and cosmetics.”
Yulmart plans to hold an initial public offering of shares on the Moscow Stock Exchange by the end of 2016. The company does not yet consider listing on other exchanges, including Hong Kong, where restrictions on listing of Russian companies have recently been lifted.
On Friday, the Hong Kong Stock Exchange published on its website a “directory” of the Russian Federation, which compares some parameters of the corporate legislation of Russia and Hong Kong, Interfax reported . The exchange concludes that there are no fundamental differences in the protection of investors' rights. From January 15, Russia is considered an acceptable jurisdiction for issuers counting on listing in Hong Kong.
As previously reported, the retail network "Ulmart" in mid-2015 announced plans to enter the public market. The company planned to sell 15% of its shares. JP Morgan and UBS received a mandate to arrange accommodation.
Source: https://habr.com/ru/post/298056/
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