Programmatic platforms are interested in Apple Watch

Apple Watch deserved close attention to advertising programmatic platforms in the months before the gadget officially entered the market.

If you believe the publication of Fortune, this wearable device can be found today on the wrists of more than 3 million consumers. Experts believe that even more technology advertising companies will want to provide support for the hot news.


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PubNative SSP, which focuses on native mobile advertising, has developed the latest technology that supports Apple Watch. The company recently announced that its platform through the integration API now fully supports smart watches, which require an iPhone 5 or higher family of smartphones to complete their work.

The technology of PubNative is already used by ING-DiBa Bank, based in Frankfurt, as well as the TorAlarm service, which offers an application that allows you to monitor the results of football matches.
Recall that Apple Watch sales in Russia start on July 31 at 07:01 Moscow time, the manufacturer's website reports. The cost of the budget Watch Watch model (38-mm screen) will be from 24 thousand rubles.



BYYD • Mobile Advertising Platform