Opinion: Apple wants to give its users a life without advertising and hit Google’s business
Apple has recently sentenced its mobile advertising service, iAd, to commercial death.
The conventional wisdom that the project simply did not take off does not satisfy all representatives of the IT intelligentsia. It is enough to pay attention that, on iAd, Apple’s attempts in the mobile advertising market have ended.
Daniel Eran Dilger on the AppleInsider blog wrote that Apple made a 180-degree turn and wants to clear its products from advertising as much as possible. In fact, this will mean a refusal to use advertising services of Google . After all, they are the most popular in the world, and in particular, they work on Apple mobile devices. Google, on the contrary, is trying to distribute its mobile advertising tools, since they bring a lot of revenue. According to Goldman Sachs, 75% of mobile revenue ($ 8.9 billion from $ 11.8 billion) Google is provided by Apple users.
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From this we can conclude that Apple is jealous of Google’s success in this business. And now, when another attempt by Tim Cook to make at least some competition in the mobile advertising market has failed, the time has come for blind rage. I remember the words of a famous literary hero: “So don't you get to anyone!”.
But can it turn out that this is not fervor, but a well thought-out plan?
Last year, analysts at Goldman Sachs noted that Apple had reduced Google’s presence in its ecosystem. Until March 2015, Safari’s default browser was Google search. But after he was replaced by a search for Bing.
Moreover, Apple allowed developers to use ad blocking in their applications. This feature has become available to developers after the release of iOS 9. Now it is “wired” right into the code of the operating system.
Dilger believes that the vast majority of users of Apple products are the most affluent segments of the population. The logic is simple: annoying ads annoy everyone; therefore, people are willing to pay (especially when there is, than) for the fact that it does not exist.
If you further argue in this spirit, then you get a rather offensive story: losers (who have little money) use Android- based devices and watch ads. Successful people (who have a lot of money) choose Apple devices - without ads. If a corporation wants to expand its audience in this way and really cleans its ecosystem licked to shine from advertising “nasty”, then this will aggravate competition with manufacturers of devices based on Google Android.
However, all this is only the opinion of a blogger, based on some facts and analysis of Goldman Sachs experts, concludes Business Insider.
The conventional wisdom that the project simply did not take off does not satisfy all representatives of the IT intelligentsia. It is enough to pay attention that, on iAd, Apple’s attempts in the mobile advertising market have ended.
Daniel Eran Dilger on the AppleInsider blog wrote that Apple made a 180-degree turn and wants to clear its products from advertising as much as possible. In fact, this will mean a refusal to use advertising services of Google . After all, they are the most popular in the world, and in particular, they work on Apple mobile devices. Google, on the contrary, is trying to distribute its mobile advertising tools, since they bring a lot of revenue. According to Goldman Sachs, 75% of mobile revenue ($ 8.9 billion from $ 11.8 billion) Google is provided by Apple users.
')
From this we can conclude that Apple is jealous of Google’s success in this business. And now, when another attempt by Tim Cook to make at least some competition in the mobile advertising market has failed, the time has come for blind rage. I remember the words of a famous literary hero: “So don't you get to anyone!”.
But can it turn out that this is not fervor, but a well thought-out plan?
Last year, analysts at Goldman Sachs noted that Apple had reduced Google’s presence in its ecosystem. Until March 2015, Safari’s default browser was Google search. But after he was replaced by a search for Bing.
Moreover, Apple allowed developers to use ad blocking in their applications. This feature has become available to developers after the release of iOS 9. Now it is “wired” right into the code of the operating system.
Dilger believes that the vast majority of users of Apple products are the most affluent segments of the population. The logic is simple: annoying ads annoy everyone; therefore, people are willing to pay (especially when there is, than) for the fact that it does not exist.
If you further argue in this spirit, then you get a rather offensive story: losers (who have little money) use Android- based devices and watch ads. Successful people (who have a lot of money) choose Apple devices - without ads. If a corporation wants to expand its audience in this way and really cleans its ecosystem licked to shine from advertising “nasty”, then this will aggravate competition with manufacturers of devices based on Google Android.
However, all this is only the opinion of a blogger, based on some facts and analysis of Goldman Sachs experts, concludes Business Insider.
Source: https://habr.com/ru/post/298008/
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