In the next three days, Apple will raise prices on the App Store

Russian developers have received letters from Apple in which the company announces price increases in the App Store for applications for the iOS mobile platform and Mac OS-based computers. These changes are due to changes in exchange rates, the company said. The letter says that price changes will affect a number of countries: "In the next 72 hours, application prices will increase in Canada, Israel, Mexico, New Zealand, Russia, Singapore and South Africa."



Applications that now can still be bought for 59 rubles will cost 75 rubles. Content worth 119 rubles will go up by 30 rubles, and products with a standard price tag of 199 rubles will be valued at 229 rubles. However, these changes will not affect applications with a minimum cost of 15 rubles, which will remain unchanged.



In addition, Apple is going to cancel the current subscriptions to services for which payment is withdrawn monthly for users from Russia and South Africa. After that, users will have to re-subscribe. According to Ilya Mikheev, who occupies the post of technical director of the Bookmate service, it is likely that the cancellation of subscriptions is a necessary measure, which Apple had to resort to because the company, after revising prices, cannot start automatic cheating of large amounts for the monthly use of services than those that were specified during the subscription.

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Apple’s policy of canceling subscriptions may adversely affect developers, as some users may refuse to reissue a subscription, not agreeing to higher fees. As for the other countries mentioned in the letter from Apple, for users from Canada, Singapore, Mexico and New Zealand current subscriptions to services will be maintained.



According to Bloomberg, the Russian ruble is one of the fastest-depreciating currencies in emerging economies. According to this sad indicator, he ranks second, second only to the South African rand. Only in January, the ruble exchange rate against the US dollar fell by about 6.9%. Yesterday, on Monday, January 18, the exchange rate of the dollar on the Moscow Stock Exchange was above 79 rubles, and the euro - above 86 rubles.