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According to the established scheme: users will have to pay for free listening to Apple iTunes Radio

Apple iTunes Radio will be paid from January 28th. This company reported to users by e-mail. After January 28, only those users who have subscribed to Apple Music can access iTunes Radio . The subscription price for this streaming service in the US is $ 9.99 per month. The cost of an individual subscription in Russia costs 169 rubles, and a family subscription costs 269 rubles.

But Apple still has one more free radio - Beats 1. This is a 24-hour music radio station with DJs and exclusive premieres.

Since 2013, iTunes Radio has been offering free access to two hundred radio stations and a catalog of iTunes music tracks. The lack of a subscription was compensated by the presence of embedded advertising in the service. iTunes Radio allows iPhone, iPad and Mac owners to listen to radio stations broadcasting music of various genres, add new stations and so on. The user can purchase a song being played in the iTunes Store by pressing a special button.
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After the merger of iTunes Radio with Apple Music, the online radio Pandora will be one less competitor. But the competition with Pandora has probably ceased to have any meaning for Apple. The corporation’s priority in the streaming market is to expand the audience of Apple Music, Buzzfeed reports .

In May 2014, Apple acquired Beats Electronics along with Beats Music for $ 3 billion. In November, the corporation announced the closure of the service. Users of the service company offered to transfer their accounts to Apple Music. November 30, 2015 service Beats Music stopped its work.

On January 11, Megamind wrote that by the beginning of 2016, in just six months of its existence, the service had gathered an army of 10 million subscribers. Spotify , a competitor of Apple Music, had about 20 million paid accounts in June 2015. The total number of users of the Swedish service is 75 million people.

Spotify was launched back in 2008, and it managed to overcome the 15 million users mark only two years later. Another indicator in favor of Apple - the ratio of paid subscribers and the general audience. Spotify has about 55 million customers who have not paid for a paid subscription.

Do not forget, of course, that the high popularity of Apple products and a vast ecosystem have a positive effect on the growth of the Apple Music audience.

Source: https://habr.com/ru/post/297932/


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