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This weekend, Amazon offers a subscription to Amazon Prime with a 25% discount.





Thus, one of the largest online stores decided to celebrate the success of their television series Mozart in the Jungle, which received two Golden Globe film awards last week. Instead of the standard price of Amazon Prime at $ 99 this weekend, users have the opportunity to purchase a subscription on the main portal Amazon.com for $ 73 - in honor of the 73rd Golden Globe ceremony.



The comedy series of its own production, or rather, the division of Amazon Studios, “shot” at the traditional American film award, having won in two nominations at once: “Best Television Series, Musical or Comedy” and “Best Actor”. The last prize went to Mexican actor Gael Garcia Bernal. In honor of this event, Amazon decided to introduce a special price for an Amazon Prime subscription for the weekend, giving users the opportunity to purchase an annual subscription $ 26 lower than the standard price. In addition, this weekend visitors not only from the American Amazon, but also from other company portals (in particular, the British and German versions) will be able to watch both Mozart from the Jungle seasons completely free of charge, without having to subscribe to Amazon Prime.



The action starts very soon, at 21.00 Pacific time (the difference with Moscow time is -11 hours) and will last until 23:59 on Sunday. Users can take advantage of the discount at this link.

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Amazon Prime is a broad package of services that includes streaming video service, free delivery within two days in the US, unlimited storage for photos on Amazon Cloud Drive, a constant 20% discount and a unique opportunity to pre-order new video games, and also some other benefits. Amazon spends a lot of money on original content for its video service: for example, the corresponding spending in 2014 amounted to $ 1.3 billion.



Note that this is not the first such action from Amazon, as a result of which the company temporarily reduces the cost of the Amazon Prime service. For example, in 2014, the Internet giant celebrated the first serious success in the film industry, when Golden Globe first received the web series “The Obvious” (Transparent). The company then used a similar mechanism to calculate the discount, setting the price of Amazon Prime's annual membership at $ 72 in honor of the 72nd Golden Globe ceremony. And in September last year, the same series received the prestigious Emmy television award, and Amazon did not fail to celebrate this event with yet another price reduction for a popular subscription.

Source: https://habr.com/ru/post/297916/



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