In 2016, programmatic will enter the political arena
In 2016, the programmatic will enter the political arena: curious, isn't it?
Political parties and political associations are showing increasing interest in algorithmic advertising purchases.
Political forces that buy advertising often follow the example of their commercial colleagues, and sometimes give them a head start when choosing more successful “marketing” strategies. Today, politicians are ready to buy advertising through programmatic systems in much larger volumes than during the previous election campaigns. This is due, primarily, to the wide recognition of this technology on the market.
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Many people define programmatic software as automated, classroom procurement in real time, carried out on an auction basis.
Old-school political media people are very reluctant to abandon traditional TV advertising, but even among them there has been an increased appetite for programmatic technology, which provides in-depth analysis of voters' data.
The market has also revived in this regard: companies, including such politically-oriented digital consultants as Targeted Victory, CampaignGrid and DSPolitical, offer today self-serving programmatic platforms whose very existence was unthinkable as early as 2012.
BYYD • Mobile Advertising Platform
Political parties and political associations are showing increasing interest in algorithmic advertising purchases.
Political forces that buy advertising often follow the example of their commercial colleagues, and sometimes give them a head start when choosing more successful “marketing” strategies. Today, politicians are ready to buy advertising through programmatic systems in much larger volumes than during the previous election campaigns. This is due, primarily, to the wide recognition of this technology on the market.
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“The comfort of programmatic lies in the fact that it allows you to carry out ultra-precise classroom targeting and forget about the context”,- says JC Medici, one of the top managers of Rocket Fuel. “In 2016, politicians will increase their algorithmic advertising purchases by 1000% when compared to 2014”.
Many people define programmatic software as automated, classroom procurement in real time, carried out on an auction basis.
“However, this concept is much broader,”- Zach Moffat, co-founder of Targeted Victory is sure. "Programmatic is understanding plus automation."
Old-school political media people are very reluctant to abandon traditional TV advertising, but even among them there has been an increased appetite for programmatic technology, which provides in-depth analysis of voters' data.
The market has also revived in this regard: companies, including such politically-oriented digital consultants as Targeted Victory, CampaignGrid and DSPolitical, offer today self-serving programmatic platforms whose very existence was unthinkable as early as 2012.
BYYD • Mobile Advertising Platform
Source: https://habr.com/ru/post/297910/
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