At the end of 2015, sales of smartphones in the domestic market decreased by 8%

According to Kommersant, these figures were recently published by the press service of MTS. Other well-known retailers - Euroset, Svyaznoy, Eldorado and M-Video confirm the disappointing statistics for the Russian market to one degree or another. In this case, the total revenue from sales of smartphones increased to 260 billion rubles due to an increase in prices for devices.



According to the official press release of MTS, at the end of 2015, 26 million units were sold in Russia, which is 8% less than the year before last, when sales amounted to 28 million units. The most popular were Apple smartphones, followed by Samsung devices. The same names appear in similar ratings from M-Video and Euroset. Interestingly, representatives of both retailers celebrate the first place in Samsung in terms of sales in terms of units with the third place Apple (21% and 10% of all sales, respectively, according to Euroset), and in terms of financial indicators, Apple is surely rising a corporation with a share of 35%, according to information of the same Euroset. Each time, the constant companion of the two giants of the mobile industry is Lenovo. According to Yulia Zavyalova, a representative of the Eldorado network, Lenovo’s popularity is due to a balanced product line: “The range of the well-known Chinese brand includes both budget smartphones and flagships with top features.”



At the same time, retailers are preparing to reduce the volume of supplies to Russia due to the depreciation of the ruble and lower consumer demand. Thus, the head of the Samsung Mobile office in Russia expects a further decline in sales of smartphones by 8-10% in the first quarter of this year and a decrease in total revenue in rubles by 2-5%, although he assumes that revenue may remain at the same level due to further depreciation ruble.

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The representative of "The Messenger" Maria Zaikina notes that a quantitative decline in sales was expected due to the unstable economic situation and the tendency to increase the term of using a smartphone. Maria confirms that sales revenue increased solely due to the fall of the ruble and rising prices for devices: “Over the past year, the average cost of a smartphone has increased by about 15%.”