Did you know that the Internet is the only advertising platform not affected by the crisis?
Advertising revenues of all media have fallen in Russia, with the exception of expenses on promotion in the digital sphere.
In the first quarter of this year, media advertising revenues in Russia decreased by 17% to 63.5 billion rubles, according to the Association of Communication Agencies of Russia (AKAR).
Most of all went to the print press. Advertising revenue which has declined about a third and amounted to about 5 billion rubles. Radio stations were also affected (reduction to 2.4-2.6 billion rubles) and outdoor advertising operators (up to 7-7.3 billion rubles).
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The crisis also affected television, for which advertisers began to spend 22% less (30.1-30.6 billion rubles). This decrease can be partly explained by the legislative prohibition to place advertisements on non-air channels.
But the crisis did not affect the Internet: the share of the World Wide Web in advertising revenues grew by almost 7%. This is a reflection of changes in the structure of media consumption, but not of crisis phenomena: the volume of Internet users has increased significantly over the past 7 years. According to GfK, the Internet penetration rate in Russia increased to 67.5% (in early 2009, this figure was 32.6%).
The only channel in Russia, which continued to grow at the beginning of this year, was the Internet ((+ 9%, 18.1 billion rubles), which is due to the contextual ad segment. But the banner advertising market fell significantly - by 18% to 2, 3 billion rubles The context is popular because it is one of the most budget types of advertising that both small and medium businesses can afford.
BYYD • Mobile Advertising Platform
In the first quarter of this year, media advertising revenues in Russia decreased by 17% to 63.5 billion rubles, according to the Association of Communication Agencies of Russia (AKAR).
Most of all went to the print press. Advertising revenue which has declined about a third and amounted to about 5 billion rubles. Radio stations were also affected (reduction to 2.4-2.6 billion rubles) and outdoor advertising operators (up to 7-7.3 billion rubles).
')
The crisis also affected television, for which advertisers began to spend 22% less (30.1-30.6 billion rubles). This decrease can be partly explained by the legislative prohibition to place advertisements on non-air channels.
But the crisis did not affect the Internet: the share of the World Wide Web in advertising revenues grew by almost 7%. This is a reflection of changes in the structure of media consumption, but not of crisis phenomena: the volume of Internet users has increased significantly over the past 7 years. According to GfK, the Internet penetration rate in Russia increased to 67.5% (in early 2009, this figure was 32.6%).
The only channel in Russia, which continued to grow at the beginning of this year, was the Internet ((+ 9%, 18.1 billion rubles), which is due to the contextual ad segment. But the banner advertising market fell significantly - by 18% to 2, 3 billion rubles The context is popular because it is one of the most budget types of advertising that both small and medium businesses can afford.
BYYD • Mobile Advertising Platform
Source: https://habr.com/ru/post/297890/
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