40 useful blogs and online marketing communities

We are often asked: “What to read for pumping skills in context, working with traffic, creating value propositions?” The problem is that there are a lot of portals, blogs, communities, and little practical information. 10% create useful content, 90% rewrite it)
In this list, mainly author's projects that just create value and share useful developments.

For the convenience of working with the material, we have divided the list by topic: contextual advertising, web analytics, content marketing, email marketing, lead generation, increase in conversion. Separately - domestic and foreign sources with examples of posts. Only “living” resources that we ourselves regularly read and recommend.

contextual advertising
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Domestic resources

eLama

Blog company eLama, the leading service of contextual advertising automation in Runet.

Example post: Content Market - Results of 2015 and Forecast 2016

They talk about key events in the market, share chips to increase the efficiency of Yandex Direct and Google AdWords, conduct training webinars. An excellent source for those who want to learn the right context.

PPCblog

Dedicated to Google AdWords. The author's project of the Ukrainian specialist Sergey Bahar. Practical cases and analysis of AdWords settings from A to Z, from creating an account to dynamic remarketing. Many video tutorials.

Example post: Advertising campaign settings on Google search (video)

Sergey frankly shares both successes and mistakes. He also has awesome memes for internet marketing.

HTraffic

Developers of content management services HTraffic. Pro level. They write infrequently, and at the same time they tell about complicated things: pricing subtleties and quality indicators in Direct, for example.

Example Post: Storm and Quality Score

They also have a statistical A / B test calculator , negative keyword lists for various topics, and a minus word suggestion service for Google AdWords.

Internet, marketing and zen

The blog of Vasily Smirnov, scientific editor of 12 translation books on contextual advertising, content marketing, social media. In addition to the context, he writes a lot about direct marketing. Vasily has an amazing sense of humor, it is interesting to read.

Example post: Why can not I copy Dan Kennedy

Yandex Direct, which leads customers

VKontakte VKontakte with market news and a bunch of own cases. These guys know a lot about the correct Direct.

Example post: Case on suspended ceilings: 149 applications for 30 days at 289 rubles

Foreign resources

Wordstream

Chips Google AdWords, advertising on YouTube and Facebook.

Example post: 3 Easy Wins for PPC in 2016

PPChero

Cases and again cases on working with AdWords, targeted advertising in social media, mobile traffic.

Example post: Fix Your Remarketing Campaign In 5 Steps

Web analytics

Domestic resources

Roman Rybalchenko's blog

From the review on Roman's website: “His knowledge of e-marketing and GA (Google Analytics) is simply inexhaustible and, most importantly, he skillfully applies them and effectively implements them in practice.” The blog has a lot of presentations and videos.

Sample post: Web analytics for growing startups

Blog Oleg Yakubenkova

Blog about analytics of mobile applications and online services. This is not just an analyst, but a product management level Pro. At the same time, Oleg writes about “higher matters” in analytics and development of web products in a very accessible way.

Example post: Film Search. Why restarting a successful product is a bad idea

Prometriki

Blog Ivan Ivanov. This specialist knows everything about Google Analytics and Google Tag Manager. Reviews, instructions and a bunch of copyright cases on which you can learn professional Google analytics.

Example Post: Guide to Derivatives (Calculated) Indicators in Google Analytics

Sergey Gudkov's blog

Mostly writes about analytics in e-commerce. Excellent materials for owners of online stores who want to figure out what and how to count in your business.

Example post: Abandoned shopping cart - do we increase the conversion by calls or letters?

Daniil Azov's blog

Daniel lays out his own case studies and effective web analytics techniques for business. Many materials on working with Google Analytics.

Example post: How to clean the Analytics report from spam

Retail Rocket Blog

The Retail Rocket product advisory service blog is not only web analytics, but also business cases for increasing conversion and sales in e-commerce. How an online store to do a conversion newsletter and optimize the site + interviews with top managers of market leaders.

Example post: Case personalization online store SHOES.RU: revenue growth by 18%

Foreign resources

Occam's Razor

Avinash Koshik is probably the best web analytics specialist in the world. Makes detailed guidance and research on data collection and processing. Avinash lays out every topic in accessible language, so even complex topics are understandable with an average knowledge of English.

Example post: How To Suck At Social Media: An Indispensable Guide For Businesses

Brian Clifton's blog

Brian is an expert and analytics consultant. He writes about analytics of search traffic and contextual advertising Google, with detailed calculations and examples.

Sample post: Calculating your REAL ROI for AdWords

Baremetrics Blog

Developers of the service analysts write about analytics of IT products, working with clients online, and about their own ups and downs as a startup. There is not much content, but it is unique. If you have an online service, we are endlessly recommended to study Baremetrics cases.

Example post: How we generated a $ 14,000 influx of cash in 7 days

Google Analytics Blog

Official blog of system developers. Here you can track new features and tools + how to work with them.

Example post: Use Smart Goals, powered by Google Analytics, to optimize in AdWords

Content & inbound Marketing

Domestic resources

TexTerra blog

This blog has no passport. Since last year, TexTerra authors have done only large-scale reviews and tutorials. In addition to content marketing itself, it’s about email distribution, copywriting, Wordpress plug-ins, and even how to use MS Word to its fullest extent.

Example post: How to evaluate the effectiveness of content marketing: metrics and ways to monitor

ROCKIN'ROBIN blog

The Rockin'robin agency writes about the media market as a whole + makes microblogging about content promotion in the field of finance, automotive and even about content marketing in the world of sports.

Example post: How to make thematic media from a corporate blog

Relap.io blog

The content recommendation service team Relap.io writes about the media market, communication with the audience, native advertising, how to write well and what needs to be done to do this.

Example post: How to write about products: What brands can tell readers

CMdigital

The Ukrainian agency CMdigital writes about content marketing for startups, online stores, community projects, etc. Show how to develop a strategy and measure the effectiveness of content. A lot of own cases.

Example post: Content marketing in ecommerce: cases and approaches

Madcats

The blog of insane cats is edited by Katerina Yeroshina, one of the leading experts in Runet. Here you will find a comprehensive content marketing strategy.

Example post: Content marketing for small businesses. Detailed instruction manual for a spherical horse in vacuum

Maxim Ilyakhov's blog

Maxim Ilyakhov is already a cult personality among commercial writers and editors. Informational evangelist, creator of the Glavred service, writes about how to make serial and training products (courses, newsletters, magazines); how to write about yourself and the company without stamps and "vpenduring".

Example post: Tie allergy. Difficult use cases

Doitinbound

Nadya Pominova’s blog on inbound marketing: “I’m writing how to turn blog readers into customers.”

Sample post (her personal case): How to write articles that attract search traffic

Foreign resources

Convince and convert

They write not only about the creation and promotion of content, but also about Social media + many interesting articles about the Digital market in general. Unlike other foreign resources, a lot of fresh chips.

Example post: 105 Ideas to Add to Your Editorial Calendar

Inbound.org

A portal that collects the best posts about incoming marketing - lead generation and sales with the help of useful content.

Example post: The Definitive Guide to Content Curation

Moz.com

As Rand Fishkin and his team manage for 10 years not to slip into pop music and keep the level - only God knows. Moz is inbound marketing - a fusion of blogging, SEO and Social media.

Example post: Why Content Strategy Isn't Enough

Email marketing

Domestic resources

eSputnik

The eSputnik mailing service blog is mainly focused on technical details: how to set up a subscription form, add videos, integrate the newsletter with social networks, etc. New material comes out every 2 weeks.

Example post: How to collect customer data from email distribution

Email Soldiers Blog

And these guys write more about email marketing strategies: recruiting base, greeting letters, onboarding, customer retention via mailing. There are detailed instructions for working with MailChimp.

Example post: How to retain customers using Email-mailing: 10 receptions

Foreign resources

Getvero

The best in our opinion, the western blog about email-marketing. At least "water", each article with examples.

Latest post: Why Most Newsletters Fail

Lead generation

Domestic resources

Witget blog

A lot of your own case studies how to build a database using smart widgets, lifehacks for marketers, service reviews.

Example post: Case "Increase sales by 18% using a pop-up window"

LPgenerator Blog

Mostly translated content, with a select quality. Effective lead generation, lead analytics, creation of conversion landing pages.

Post Example: Guidelines for Creating High Conversion Potential Landing Pages

Where is the traffic?

And this is a real Klondike for specialists in affiliate marketing, "sharks" in the field of CPA. Hot market news, latest trends, interviews with beginners and experienced arbitrageurs, analytics, reviews of useful services.

Example post: Watch and learn: a case on the World of Embroidery or how to make 5k rubles 81.6k

Learning how to set up targeted ads

Alexey Knyazev's team is the number one in RuNet in the field of targeted advertising. Want to learn how to "pour" a plus? That way! In addition to cases on the target, there are a lot of chips on the development of conversion landing page, mobile traffic, analytics of the target audience.

Example post: How to create the perfect Landing page. How does the creation of landing begin?

Internet marketing from A to Z

In Dmitry Rumyantsev's public, 100% of the practice in advertising and analytics in Social media. Tips, examples of effective ads, detailed guides, case studies of community members.

Example post: Headlines for targeted advertising

Foreign resources

b2bleadblog.com

There is a lot of information on how to attract the target audience from different channels, create value propositions, how to process and “close” incoming orders for sale.

Example post: Lead Generation That Converts Leads into Sales Opportunities

Unbounce blog

Audience analytics, search for new traffic channels, how to design interfaces and what to do with the content on the landing pages to increase the conversion. Cases, reviews, checklists.

Example post: How One Startup Generated 400+ Leads Through Other People's Content

Optimize and increase conversion

Domestic resources

Yagla blog

We write about how to get more applications, calls, orders on the site, landing page, in the online store. We take the best world cases and supplement them with our own examples + show how to increase the conversion with the help of personalization and dynamic content.

Example post: How 3 directors earned 385,000 on Direct Management with adaptive content. Case yagla

Foreign resources

VWO blog

The developers of the a / b testing service Visual Website Optimizer post a lot of their own case studies with test results + make reviews of the best conversion optimization techniques.

Example post: 7 Proven Ways to Improve Website Readability and Boost Conversions

ConversionXL

The Pipa Laya project is the best information resource for optimizing conversion in the world. He writes himself + invites top experts in the field of Digital. Persuasion techniques and conversion copywriting, traffic analytics and a / b testing. Each material is a detailed guide with screenshots, calculations, explanations.

Example post: 17 Obscure Persuasion Techniques for Conversion Optimization

PS Share in the comments what you read from this list and what sources you will advise.