10 effective ways to attract public attention to the webinar
According to research results, 92% of marketers consider webinars to be an effective way to attract leads. 62% of all B2B companies conduct webinars as advertising for their brand. But despite such high rates, many brands still do not know how to attract the attention of their audience to the webinar and how, in fact, it should be.
What are the most successful webinars?
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Consider in advance all aspects of maintaining attention and gaining public confidence.
10 best ways to promote your upcoming webinar
1. Start your webinar advertising campaign at least one week before it starts. To achieve all your goals, we recommend starting in 3 weeks. But not in all cases before means better. The webinar Benchmark Report , which took place in 2013, began to advertise a week before the start, and the number of registrations exceeded 36%. But statistics show that if you start in 2-7 days, the average registration rate is 27%, in 1 day - 16%.
2. Use email newsletter as the main tool for notification of the upcoming webinar. According to ReadyTalk research, email marketing remains the most popular method of achieving goals. His rating is 4.46 out of 5, while the social media rating is 2.77.
3.Do 3 mailings per week. This is the optimal amount for the announcement of the event. The first letter should be an introductory character: tell us about the topic of the webinar and how the listening information can solve the client’s problem.
In the second letter, add invitations from all webinar speakers. Send a letter with registration the day before, and send an invitation to those who are already registered.
4. Do the newsletter on Tuesday, Wednesday and Thursday. After conducting many studies, the most favorable days for mailings were calculated - Tuesday (24% efficiency), Wednesday (22%), Thursday (20%). Send in the middle of the week and be sure that your letters will not be deleted or ignored.
5. Hold a webinar on Tuesday and Wednesday. According to the research of ReadyTalk, Tuesday and Wednesday were identified as the best days for the webinar. Why? Yes, because people have already departed from the weekend, survived Monday, but have not yet begun preparing for the weekend.
6. Exact time. Never hold a webinar at lunchtime, a person will not listen to you on an empty stomach. The best time is 2 pm. During this period, the audience is active and full. But if you have an international webinar , then it is recommended to conduct it at 11 am in the Americas (22% efficiency) or at 10 am (19%).
7. Place in the newsletter the address of the site where the audience will be able to listen to the recording of the webinar you held , in case they cannot participate in it.
8. Limit the registration form with 2-4 fields and as a result your conversion may increase to 160%. A large number of fields scares potential customers, and you lose them.
9. Use hashtags and Twitter. A hashtag is a great way to create excitement among visitors and breeding discussions around an upcoming event. Keep them short so that your audience can tweet or retweet them easily.
10. Use questionnaires to get information about the work done. According to ReadyTalk, 54% of marketers use questions to attract customers, and 34% use questionnaires.
We hope that our article will help you to make an excellent advertising campaign for the upcoming webinar. We wish you success!
What are the most successful webinars?
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- Educational. Education is one of the most powerful tools for influencing an audience. The webinar should include educational content with which you can tell about your product, service, how to use it / your practice, etc.
- Available in material presentation. Speak simple language without using professional terms. Accompany the presentation of the material with a presentation for better learning.
- Supported by examples from your practice or the practice of other companies. The information you provide must carry value. Naked theory does not provide it, so it needs proof (statistics, cases).
- Entertaining. Your students should not feel at a lecture at the university. Bring a bit of humor to the report, ask the opinion of the audience. This will facilitate the assimilation of information and make your presentation is not so bland.
- Free People strive for knowledge, but not everyone has the opportunity to pay for it. Conduct webinars as your advertising company is absolutely free.
Consider in advance all aspects of maintaining attention and gaining public confidence.
10 best ways to promote your upcoming webinar
1. Start your webinar advertising campaign at least one week before it starts. To achieve all your goals, we recommend starting in 3 weeks. But not in all cases before means better. The webinar Benchmark Report , which took place in 2013, began to advertise a week before the start, and the number of registrations exceeded 36%. But statistics show that if you start in 2-7 days, the average registration rate is 27%, in 1 day - 16%.
2. Use email newsletter as the main tool for notification of the upcoming webinar. According to ReadyTalk research, email marketing remains the most popular method of achieving goals. His rating is 4.46 out of 5, while the social media rating is 2.77.
3.Do 3 mailings per week. This is the optimal amount for the announcement of the event. The first letter should be an introductory character: tell us about the topic of the webinar and how the listening information can solve the client’s problem.
In the second letter, add invitations from all webinar speakers. Send a letter with registration the day before, and send an invitation to those who are already registered.
4. Do the newsletter on Tuesday, Wednesday and Thursday. After conducting many studies, the most favorable days for mailings were calculated - Tuesday (24% efficiency), Wednesday (22%), Thursday (20%). Send in the middle of the week and be sure that your letters will not be deleted or ignored.
5. Hold a webinar on Tuesday and Wednesday. According to the research of ReadyTalk, Tuesday and Wednesday were identified as the best days for the webinar. Why? Yes, because people have already departed from the weekend, survived Monday, but have not yet begun preparing for the weekend.
6. Exact time. Never hold a webinar at lunchtime, a person will not listen to you on an empty stomach. The best time is 2 pm. During this period, the audience is active and full. But if you have an international webinar , then it is recommended to conduct it at 11 am in the Americas (22% efficiency) or at 10 am (19%).
7. Place in the newsletter the address of the site where the audience will be able to listen to the recording of the webinar you held , in case they cannot participate in it.
8. Limit the registration form with 2-4 fields and as a result your conversion may increase to 160%. A large number of fields scares potential customers, and you lose them.
9. Use hashtags and Twitter. A hashtag is a great way to create excitement among visitors and breeding discussions around an upcoming event. Keep them short so that your audience can tweet or retweet them easily.
10. Use questionnaires to get information about the work done. According to ReadyTalk, 54% of marketers use questions to attract customers, and 34% use questionnaires.
We hope that our article will help you to make an excellent advertising campaign for the upcoming webinar. We wish you success!
Source: https://habr.com/ru/post/297814/
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