
Music streaming service Apple Music was launched on June 30, 2015, and by the beginning of 2016, in just six months of its existence, the service gathered an army of 10 million subscribers. These numbers look very optimistic for the apple giant, especially given the fact that the market leader, the streaming music service Spotify, took six years to attract the same number of subscribers.
During the first month of the existence of the “apple” streaming service, about 11 million users have signed up for a free test period, Apple's vice president Eddie Kew told the press last August. And this means that after the free three months of using the service, many have decided to continue the subscription.
Currently, you can connect to the Apple Music service in more than 100 countries around the world. It is available in the territory of Russia. A monthly subscription to Apple Music costs from 9.99 dollars in the US and from 139 rubles. on Russian territory. Currently, Apple Music is second only to Spotify in terms of subscriptions, being the second largest player in the market.
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However, Spotify is not going to give up positions, having a high popularity in the AppStore. Last weekend, the application became the third in terms of download growth rates, which indicates that lovers of Apple technology still prefer the streaming service of a competitor Apple.