YouTube CEO expects digital video to crush TV market by 2020

Today, YouTube is one of the most popular websites in the world, ranking third in popularity. He was overtaken only by the Google homepage and Facebook site. It’s no wonder that YouTube’s CEO Robert Kyncl is optimistic and predicts a bright future for the service.

It's no secret that digital video is becoming a profitable business. To be more precise, this is a huge business. When Google acquired YouTube about a decade ago, few people fully understood the potential of the service and imagined how it would grow.

According to HotHardware , at the international electronics exhibition CES 2016, which was held from 6 to 9 January in Las Vegas, Robert Kinkl shared his predictions about the prospects for the development of the YouTube service, not forgetting some of the predictions made earlier. For example, back in 2012, he claimed that by 2020, about 90% of all Internet traffic would be accounted for by video. And the latest trends give every reason to believe that this may come in a year.
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Robert also believes that by 2020 three-quarters of video content will be viewed by users via the Internet, and not through cable television. This statement might have seemed too ambitious, but even today, television offers little freedom of choice compared to the ubiquitous Internet. We are forced to watch a show, movie or something else only when it is in the program of the TV channel - at the same time, services such as YouTube or Netflix give users access to the most diverse content that can be viewed when it is convenient for us. .