Career, commerce and project / task management in questions and answers at the Toaster

Especially for the readers of “Megamind”, our editorial board decided to collect and summarize in one place the most interesting questions across the whole range of topics related to our resource for the last calendar month - December 2015.

It turned out a lot of them, as well as answers on the most acute and topical issues posed and resolved by users of the community.

Want to find out what is being asked on the “Toaster” and how to answer questions in the field of business, career and project management?

Section "E-commerce"

Interest Ask:
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- “How to organize a campaign at night?”

Friends, I want to make a night action in the online store.
I see it as an emerging banner on the promotion page or a pop-up window with a promotional code at a specific time of day.
How can you implement? It is desirable, without getting into php.
Online chat rooms somehow cope with similar functionality, but for other purposes.
Maybe there is some kind of external javascript service? Friends, I want to make a night action in the online store.
I see it as an emerging banner on the promotion page or a pop-up window with a promotional code at a specific time of day.
How can you implement? It is desirable, without getting into php.
Online chat rooms somehow cope with similar functionality, but for other purposes.
Maybe there is some kind of external javascript service?

var time = new Date(); if (time.getHours == 23) { // do something } 

Section "Finance"

Interest Ask:

- “Where can I get a stat. data on the value of currencies, raw materials, interest rates of banks for different years? "

Interested in data with accuracy per day (quotes fluctuations during the day are not interested).

www.quantmod.com

Section "Jurisprudence"

Interest Ask:

- “Does the domain registrar have the legal right to request real personal data?”

Hello, friends.
Actually a question. From the point of view of the law, is a domain registrar entitled to this? Interested in the opinion of legally savvy people.
As far as I understand, in order to request passport data, an organization needs to be registered in some state register. But I didn’t go into the subject, I just walked to the top.
I had a case when a well-known foreign domain registrar asked me for a scan of my passport. This was my greatest indignation. I understand that Ikann issued a rule to indicate real data. But, firstly, Ikann is not a legislative body, and secondly, not a governmental organization; thirdly, this organization is generally outside our country. It seems to me an extremely dubious procedure to send a passport scan in such circumstances.
Also, my initial question can be supplemented with the following questions: Does the registrar have the right to refuse to provide services if I refuse to provide my passport data? Does Icann have the right to require personal data at all? Why in the current situation, private domain use is a paid service? And why, in principle, is it a service, not an option?
Please help to deal with the situation. In particular, those people who are well acquainted with the Federal Law and, in particular, 153 on the protection of personal data, as well as with laws in other countries, especially the United States, since Icann is located there.

PS: With long-term communication with the support of the registrar, the young man told me that they have a contract that the registrar has the right to refuse in case of non-provision of personal data. Actually, the question arises: Does such a contract, in principle, be valid if it contradicts or does not comply with the Federal Law?

It has, like any legal. person providing services under the contract.
The registrar requires your details in order to enter into a contract with you. You have the right not to provide this data to him by refusing the service.
You can start exploring the question from here - base.garant.ru/10164072/28

> private domain use is a paid service
If you are talking about a private person in whois, it depends on the registrar's arrogance, for almost everyone this service is free.

ICANN obliges registrars to verify data, ownership of email and even the existence of a domain owner's address, with the proviso “if there is such an opportunity”. It also imposes the obligation to block domains if data is not confirmed. The organization is of course non-profit, but you enter into a contract and agree to the terms, so everything is legal. On the other hand, not all registrars need a passport scan, this is already a private version of the interpretation of the rules of a particular registrar, ICANN does not say exactly how to ensure that the data is correct. I do not like the mandatory sending of the scan, find a registrar that does not require it. For example, Pananames, at the same time, whois privacy is free.

"Copyright" section

Interest Ask:

- “Is copyright infringed?”

Good day to all toasters. A question.

There is a printed magazine with a picture and a note. I post information on the site. I take a picture, and I write my description, because kinda kind rewriting in your own words. At the end of the page I write "According to the materials of the journal ....".

I do not see a violation of this law, because I have a magazine. I posted a picture and described it actually in my own words + indicated the source.

If I'm wrong, please explain.

Did the magazine give you the right to reproduce the picture? Not? Then break.

According to the legislation of the Russian Federation copyright is inalienable
unlike the processed text, you don’t just take it away from the picture.
and if so - you need the right not to use the object of copyright
usually a contract
even - if the original picture "spread" under some CC0
if the author of the picture is in the Russian Federation and there is no contract with him - he can win the trial

another thing is that he will need to prove that it was used (this is not always the case, despite self-evidentness), intentionally (hence the amount of damage), etc. etc.

Section "Internet advertising"

Interest Ask:

- “How is it better and more effective to learn to be a director, promoter, advertiser?”

He is interested in the direction and specialization on the topic: director, promoter, advertiser, internet marketer, seo-specialist, context optimizer, guru-google-search ... etc.
Please tell me popular sources of information on these areas, websites, books, video courses, blogs, groups in social networks, recordings from webinars, torrents, etc. ... all that will allow you to upgrade these specializations both from scratch and for professionals, expanding your level.
It is also interesting to learn the path of development from experienced specialists who have learned and climbed this, who have already become a super-Jedi.
What to look for in these areas, what pitfalls, difficulties and scope, thresholds of entry, benefit from work, profit and labor, how much time it takes and everything is all.
Any details will be useful for analysis.

director, promoter, advertiser, internet marketer, seo-specialist, context-optimizer, Google search guru ... etc.

The difficulty is that all these are different things. More precisely, you indicated is not correct.

It will be right
director - special on directive, advordsu
seo-specialist, or rather seo-optimizer - a specialist in organic search
Targetologist - special on targeting, retargeting
Web Analyst - Web Analytics

further already other divisions
marketer - specialty marketing in general
advertiser - purely advertising
copywriter - is engaged in copywriting
PR manager - PR manager

There are also different specific or new ones.

Duck here, back to the first two
director
Grown in 1 - 2 years. For 3 years if lazy.

For this
read all the official info from Google and Yandex + pass their courses.
+ in parallel, I would still learn google tag manager
it is possible to consider a specialist who is less adequate to someone who has set up more than 100 advertising campaigns for different clients and 90% of clients were satisfied. + I need experience in evaluating and analyzing other people's advertising campaigns.

In order to become a great SEO you need to have
analytical thinking - you estimate now, and you get the result in 4-6 months
understand programming - not discussed
be able to set up a web server is not discussed either
to be able to write texts - necessarily
to be able to analyze more data arrays is vital
have system thinking - necessarily

To become not blah blah specialist, but really need a specialist
make your own site and fill it with texts. Since the indexing and ranking cycle of 4-6 months, it will take about 6 months to get the first experience.
repeat the experience of creating, filling 4 more times, twisting different parameters of internal and external optimization. It will take another year 2.

It is important to understand that from niche to niche and from region to region factors and mulks are changing.

Threshold of entry think year 4.

In the money thresholds of entry think such (if you take and carry the handle)
Director of 800 thousand at least. But really about 1.5 million spent deneh
SEO - from 1.5 million. But actually about 3 million rubles.

Google Analytics section

Interest Ask:

- “How to use webhooks with Google Analytics?”

I am trying to integrate CRM with Google Analytics in order to monitor the change in the status of orders (from order to transaction) and then see it in Analytics reports. I understand that I need to use the Google Measurement Protocol to hook the hooks and translate them from CRM to Analytics conversion.

But in fact I don’t understand how to do this. I need to make a script to handle the hook, but where do I place it? Are there any templates? Etc. etc.

Actually, if you know about some courses / tutorials / freelancers that can help me pulling in data from webhooks to Analytics - your advice will be useful to me. Thank.

Webhuk code example: developers.amocrm.ru/rest_api/webhooks.php (at the bottom)

habrahabr.ru/post/222169

Section "CRM"

Interest Ask:

- “What CRM to use for the sales department?”

I want to organize a sales department for the sale of online stores.
What software can best help automate cold and cold sales?
Amo CRM is considered as a good option, but I would like something cheaper than $ 499 / month
for the user, because It is planned to recruit about 5 people.

It's very clear that in your understanding “automation of cold and not cold sales”.

Try Bitrix24. Not very comfortable (to be honest), but up to 12 people in the company for free.
I transfer all my clients to it as well.

We tried a bunch of solutions. As a result, they wrote their own. But they tried AmoCRM and realized that it was the most. As a result, we sit on AmoCRM. Worth a look.

Wordpress. Is free.

Section "Internet"

Interest Ask:

- “Interception domain. Worth waiting for release? "

January 21 is released one suitable domain for me. Suppose the owner did not renew. How long will the domain be assigned to the owner? Somewhere they write a month, about five days. Term depends on the registrar? Does it make sense to wait at all?

Some registrars "at their own expense" extend for another 1 year and 6 months later put up for auction. During the first 6 months, the former owner can redeem it.

You can subscribe to the registration of the vacated domain.
In advance.
If the domain becomes free and you are the only buyer, it is yours right away. If there are several candidates, there will be an auction. If the old owner renews, then the money blocked for registration of the vacated domain is returned.

Startups section

Interest Ask:

“What investment conditions do you know?”

There is an idea for a startup, there is a prototype and you need to invest. They tried to find the terms of the investment - interest and amounts, but found information available only in the IIDF.

IIDF gives investment for 7% of the company, about $ 20,000

We did not find other conditions, either they don’t write, or they don’t say anything at all, or 51% of the company immediately asks.
Maybe someone knows more conditions?

Investment conditions are a matter of agreement of a specific investor / fund with a specific project. They depend on the interest in the project, its stage, user base, sales and many other factors.
In open sources, only data on seed investments, which each fund has its own, are likely to come across. By the way, IIDF and more can invest in your favorite project.

Write to the profile for your project funds. But not in the same form as the question has now been raised, otherwise the letter will simply be ignored and you will not receive an answer.

you can assign any conditions

51% (up to 70) is normal for seed investments
This is when it is unknown whether the project will earn money, and if it does, it will pay off at all
in practice, this is "here, hipsters, work, then how it goes"
there is nothing really terrible about losing control in this case, if you prescribe a protection against blur, because when joining the following investors, interests will be taken into account, and when selling for a lot of money and 30% will be good

when the project earns or pays off altogether - then the size is smaller, 30% and downwards

You missed the point.

Where 7% is already a working project and probably even somehow profitable or obviously where the profit will come from, rather than buying shaking the air called an idea. It’s easy to come up with millions of ideas. Hard to embody.

At the incarnation stage, it is discovered that the idea is untenable or the incarnators are unable to realize it.

Therefore, projects at later stages acquire in small amounts for big money.
And in the early stages, if they are acquired in huge amounts for ridiculous money.

Section "Project Management"

Interest Ask:

- “Is it necessary to calculate the cost of attracting a client to those already attracted?”

Is it necessary to take into account in the calculations of the cost of attracting one client the costs of earlier attracted clients in the past period?
Do I count correctly:
Number of users per year - 6500
The cost of attracting a single user $ 2.04
Users make purchases periodically, i.e. not so what bought once and gone
It turns out next year there will be 13,000 users.
And we count as: for the first year 6500 * 2.04 = $ 13260 + for the second year of new pol. 6500 * 2.04 = $ 13260
Or: 6500 * 2.04 for the first year + (6500 + 6500) * 2.04 for the second = $ 39780

there are costs to attract
there are retention costs

Your question is the second

Services Section

Interest Ask:

- “What counters of visits to install on the site?”

Hello!

The question arose, which of the existing attendance accounting systems are best to install? I know: Google analytics, Yandex metrics, Mail.ru rating, LiveInternet, OpenStat, Netlog, Ramblers Top100, Alex, etc. Which of them is necessary (or highly recommended) to install and which ones are not? Which is more useful (except for comparing numbers of attendance)?
Does it make sense to install a lot of different or better than no more? How do they affect the work of the site, the download speed and is there any particular benefit from any particular counters?

Share your experience in this matter please. The more opinions there are, the clearer the picture will be on this issue. And thanks to everyone who answered!

Enough livinterneta, Yandex. Metrics and Google Analytics. And it is better to display at a minimum. One user is enough if he is interested in common figures.

My standard set is Ya.Metrika, LI, Openstat.
Ya.Metrika - detailed reports with beautiful graphs
LI - convenient viewing of operational information + monthly reports
Openstat - a separate page with a simple schedule for open access.

None of them are required to install. Counters set depending on the needs.
98% of the time, Google Analytics is enough. If you need to monitor the actions of users (web viewer), then Yandex metric is added.

And if there are enough possibilities of Yandex metrics, then you can only put it, instead of Google analytics

Affect the download speed of the site significantly for the mobile Internet

Section "Analytics"

Interest Ask:

- “Why do we need a confidence interval (CI) in statistics?”

What question does the confidence interval answer? Why count it? What is incomprehensible without him?

If you ask such a question, then Wikipedia did not help you, it means it’s useless to give any links and definitions here. Therefore, I will try to explain the meaning of DI using a simple example:

Formulation through distribution parameters:
Cat weight in kilograms is a normally distributed quantity with parameters mu = 5.0, sigma = 1.0.

The formulation of the confidence interval:
The weight of a cat lies in the range from 3 to 7 kilograms with probability of a mat. 95% expectation.

Which of these formulations is more intuitive and gives a better idea of ​​the value being described?

If by simple, everything that is within the upper and lower limits of the confidence interval is considered normal (normal, acceptable). Anything higher or lower is anomalous deviations, the causes of which need to be clarified.

Career section

Interest Ask:

- “What is the way a novice designer?”

Good afternoon friends!

Please take it seriously and apologize if any questions are incorrect.

I am 27 years old living in Moscow

After 7 years of work in sales, I realized that I had to change my line of business, although it turns out pretty well and I have money, but the soul doesn’t work. Always work and creativity often had to deal with the coordination of brandbooks, catalogs, work on company sites, etc.
By his stupidity, he thought that a web designer must necessarily have an art education or be able to draw well, otherwise one may not even get into this profession. Not so long ago, I realized that I was mistaken and with all my heart I want to learn this craft.

I have a few questions:
1) I analyzed the education market and unequivocally positive feedback about a lot of courses in the specialist. Therefore, I stopped at them. But they have 2 directions: designer, web designer and web designer.
www.specialist.ru/track/t-webdip
www.specialist.ru/track/t-verstka

It would seem that the choice is obvious in favor of web design, but it bothers me that in internship vacancies they say: “Knowledge of Photoshop, Illustrator, Indesign, features of creating web pages design and optimizing web graphics” i. those programs that give the maker-ups and in the course of the maker-ups much attention is paid to them.

Which course do you think will be the best base for web design?

2) Will my age affect the device for an internship / job?
3) Is it worth trying to arrange an internship in the company with a basic knowledge of Photoshop and without a portfolio? I would be very grateful for examples from the personal experience of starting a career.
4) Are there people here who can help with portfolio building and internships?

If you still want the web, the most important thing (in your experience):

1. Photoshop - thoroughly. Well, just to "fly away from the teeth." Not in terms of "I can draw beautifully" in terms of what you need to know and understand all the nuances of working in it in the direction of "web". You need to be able to make such layouts, from which then the coder will not want to hang himself and at the same time they will be nice to the customer.
From this point, the need for paragraph 2 automatically starts - layout.

2. Layout and programming.
Need at least HTML + CSS. Then Javascript is at the middle level (at least for understanding and using ready-made libraries like jquery and plugins for it). Well, entry-level PHP is very desirable (in order to understand how CMS works and in general OOP as a whole).
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Interest Ask:

- "How much is the share in the finished business (web studio)?"

Greetings friends! I understand that the question is not correct and stupid, but it is interesting to know the approximate data. With a friend, we are creating a web studio in a town near Moscow with a population of 120k people. We register as LLC. He owns 85%, I am 15% of the company. In the future, if the studio starts to bring in an average income, how much will my share (15%) cost and how difficult will it be to sell? If it is almost not realistic to sell it, how can we receive income from this share if we, for example, have a fight with a friend and decide not to work together?
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Interest Ask:

- “How to distribute a web application?”

There is a web project that meets the requirements of the law, plus it provides additional opportunities in this area.

There are two questions:

1. How to distribute it now?

I think it’s necessary to make Landing, to advertise on the net.

Advertising:
contextual advertising
Promotion in search engines for keywords
Advertising in social networks

2. Is it worth using SeoPult for advertising or in each search engine to give yours?

There is a web project that meets the requirement of the law.

Task Management Section

Interest Ask:

- “Are there time trackers with task blocking and api?”

I want to find a smart time tracker in which task B can be defined as task dependent A or organize task A branching into B and C depending on result A. For example, you cannot start the layout there is no design yet, or depending on the result of the market research, either to increase the advertising campaign, or to switch to the efficiency of working with regular customers. Plus, of course, a thoughtful UI and sharing on devices.

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Section "Organization of work"

Interest Ask:

- “Which electronic organizer will you advise?”

Please advise a tool for personal use.

Purpose: I want to get away from the paper diary, and gather in a pile of disparate materials and tasks lying in different services. Now I use trello + evernote + google keep + google calendar + paper diary + note-notes + plus time notepad.

Such functions should be:

Platforms: web + android

Critical functions:
1. Project management (in trello - boards)
2. Project management in lists (in trello - lists)
3. Task management (in trello - stickers)
4. Maintenance of task attributes : name, description, checklist, priority, label, attack, comments
5. Keeping time on the task
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Ask and learn on the Toaster !