LinkedIn started selling its users.
On Tuesday, the social network of professionals LinkedIn and the New York Times newspaper announced cooperation, an example of which the Internet has been waiting for a long time. It is about providing a network of data about its users for more accurate targeting of commercial and news ads for them on the pages of the NYT website. The advertising platform in this case learns about the industry in which the reader works. LinkedIn, in turn, will show the same users a block with 5 relevant NYT news feeds.
Anticipating outraged cries of disgruntled, the parties to the contract immediately stated that the format of the data would not affect the privacy of their personal lives. In addition, everyone will be able to opt out of such an “insightful” advertisement by unchecking the box.
The fact that social networks with huge databases with information about the audience, it is time to develop this gold mine, became a hot topic for discussion already 3-4 years ago. But the so-called socio-demographic targeting, which includes filtering advertising for the consumer in accordance with his gender, age, income, official position, etc. still experiencing an acute shortage of raw materials, that is, data on all of this. And if the data on the field and age from third-party sources have already begun to be used cautiously already last year, then nobody could decide on something more serious.
In runet, few people have large amounts of social data. Among them are personnel services such as HeadHunter.ru and, of course, an analogue of LinkedIn - the social network “My Circle”. In Yandex, which owns it, they consider that “the idea itself does not seem to be something terrible,” the public relations manager Marina Purim told us. However, the company has no plans to give anyone information about the users of the “Circle” and she has no negotiations with anyone yet, she added.
Anticipating outraged cries of disgruntled, the parties to the contract immediately stated that the format of the data would not affect the privacy of their personal lives. In addition, everyone will be able to opt out of such an “insightful” advertisement by unchecking the box.
The fact that social networks with huge databases with information about the audience, it is time to develop this gold mine, became a hot topic for discussion already 3-4 years ago. But the so-called socio-demographic targeting, which includes filtering advertising for the consumer in accordance with his gender, age, income, official position, etc. still experiencing an acute shortage of raw materials, that is, data on all of this. And if the data on the field and age from third-party sources have already begun to be used cautiously already last year, then nobody could decide on something more serious.
In runet, few people have large amounts of social data. Among them are personnel services such as HeadHunter.ru and, of course, an analogue of LinkedIn - the social network “My Circle”. In Yandex, which owns it, they consider that “the idea itself does not seem to be something terrible,” the public relations manager Marina Purim told us. However, the company has no plans to give anyone information about the users of the “Circle” and she has no negotiations with anyone yet, she added.
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Source: https://habr.com/ru/post/29770/
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