By 2018, spending on media advertising will grow to $ 710 billion
Analytical publication eMarketer predicts that in 2015, advertisers around the world will spend a total of $ 64.3 billion in mobile advertising.
According to eMarketer calculations, the increase in mobile spending from 2014 to 2015. will be about 60%. By 2018, mobile advertising spending will grow from $ 64.3 billion to $ 159 billion.
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Interactive analytical tool eMarketer allows you to view statistics on global media spending, as well as budgets for mobile advertising in 22 countries.
Significant funds in mobile advertising will be invested by the USA, China, Japan, the United Kingdom and Russia. The costs of the latter for the “mediyku” by 2018 will total a total of $ 12.8 billion, and for the mobile segment - $ 598 million.
Global global spending on media advertising in 2015 will be $ 592 billion and will grow to $ 710 billion by 2018. Magna Global cites slightly different numbers - $ 536 billion in 2015.
BYYD • Mobile Advertising Platform
According to eMarketer calculations, the increase in mobile spending from 2014 to 2015. will be about 60%. By 2018, mobile advertising spending will grow from $ 64.3 billion to $ 159 billion.
')
Interactive analytical tool eMarketer allows you to view statistics on global media spending, as well as budgets for mobile advertising in 22 countries.
Significant funds in mobile advertising will be invested by the USA, China, Japan, the United Kingdom and Russia. The costs of the latter for the “mediyku” by 2018 will total a total of $ 12.8 billion, and for the mobile segment - $ 598 million.
Global global spending on media advertising in 2015 will be $ 592 billion and will grow to $ 710 billion by 2018. Magna Global cites slightly different numbers - $ 536 billion in 2015.
BYYD • Mobile Advertising Platform
Source: https://habr.com/ru/post/297658/
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