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SteelBrick purchase has become the largest salesforce deal in the past year and a half

Salesforce again thought about expanding the cloud business. The company specializes in developing software for the SaaS model, including services for sales automation. Previously, it was known that Salesforce was negotiating to purchase the manufacturer of software SteelBrick for $ 600 million.

However, today Business Insider, citing the documentation of the US Securities and Exchange Commission (SEC), said that on Wednesday, Salesforce bought a 6-year-old startup for $ 360 million. The deal is scheduled to close in April 2016. Salesforce is an investor for SteelBrick. It is assumed that the company will pay most of the purchase with its shares.

The takeover of SteelBrick has been Salesforce’s largest deal in the past year and a half. Before that, in July 2014, the company bought out RelateIQ for $ 390 million.
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SteelBrick offers comprehensive technology that makes it easier for sellers to create orders for the supply of goods and invoicing customers. The solution simplifies sales by automating the process of forming the product offer and the financial terms of the contract, as well as reducing the amount of paper documentation. According to Gartner analysts, the market for such software will grow to $ 41 billion by 2018.

SteelBrick recently completed a new round of financing, following which the company attracted $ 48 million in investment and received a business valuation of $ 250 million. Thus, Salesforce will pay for this software developer almost one and a half times its cost.

Megamind wrote that in mid-September, the company announced plans to launch a cloud-based Internet of Things ( IoT ) platform for smart devices. At the same time, Salesforce officially added it to its Wave Analytics Cloud analytic service, released last year in the interests of government organizations.

The new IoT cloud platform will be available for both large and small companies, giving them effective opportunities to work with “big data”, which are products of the life of Internet of Things devices. Thus, any company will be able to enter the IoT market without deploying its own infrastructure.

From this point on, Salesforce is ready to become a “smart city” solution provider, entering into direct competition with companies such as IBM and Cisco .

The American company Salesforce, the developer of the eponymous CRM system, is one of the largest cloud service providers in the world. Under the name Force.com, the company provides PaaS-platform for self-development of applications, and under the brand Database.com - the cloud database management system.

Source: https://habr.com/ru/post/297522/


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