The “Year of Reckoning” for news media is not yet complete: the Mashable Internet resource is looking for a buyer
News Internet resource Mashable is looking for a buyer. Resource owners set a price in the range of $ 300 to $ 350 million.
It is known that Mashable already has a potential buyer - the Time Warner Investments fund. In January, Mashable raised $ 17 million. The round then led the Time Warner Investments. After that, the company's valuation rose to $ 180 million.
2015 has become for many digital publications "a year of reckoning," writes Capital New York:
Verizon bought AOL , Business Insider was sold to Axel Springer , Vox Media bought Re / code . In addition, BuzzFeed , Vice and Vox Media attracted new investors.
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According to rumors, Quartz , a science and technology publication is being prepared for sale. GigaOm and The Bold Italic this year ceased to exist.
Mashable's annual revenue should be $ 35-40 million. According to Comscore, in November, the publication’s audience numbered 23 million users.
Pete Cashmore founded Mashable ten years ago. Initially, the resource was developed without the help of outside investors. Since its inception, Mashable has attracted investments totaling $ 31 million. The main investors of the company are Time Warner Investments and Tribune Digital Investments .
Rumors about the sale of Mashable appear not the first time. In 2012, Reuters reported on the upcoming sale of CNN’s publication for $ 200. However, the deal never took place.
In the US alone, over the past ten years, the news media has lost almost two-thirds of the revenue from advertising placed - about $ 30 billion. But the worst thing is that every year companies are forced to reduce the staff of journalists in order to reduce costs for employees and stay afloat in difficult times. The tendency is sad that investors are no longer interested in investing their money in news media. Recent big deals like buying Business Insider and BuzzFeed are rare, not the rule. According to forecasts of the publication Economist, advertising revenue in print media will continue to decrease, as for the digital media, advertiser prices will decrease due to the huge competition in the industry.
At the moment, online advertising is the main hope of most publications. If we compare the 2007th and 2014th years, the revenue from online advertising has grown by 11%.
It is known that Mashable already has a potential buyer - the Time Warner Investments fund. In January, Mashable raised $ 17 million. The round then led the Time Warner Investments. After that, the company's valuation rose to $ 180 million.
2015 has become for many digital publications "a year of reckoning," writes Capital New York:
Verizon bought AOL , Business Insider was sold to Axel Springer , Vox Media bought Re / code . In addition, BuzzFeed , Vice and Vox Media attracted new investors.
')
According to rumors, Quartz , a science and technology publication is being prepared for sale. GigaOm and The Bold Italic this year ceased to exist.
Mashable's annual revenue should be $ 35-40 million. According to Comscore, in November, the publication’s audience numbered 23 million users.
Pete Cashmore founded Mashable ten years ago. Initially, the resource was developed without the help of outside investors. Since its inception, Mashable has attracted investments totaling $ 31 million. The main investors of the company are Time Warner Investments and Tribune Digital Investments .
Rumors about the sale of Mashable appear not the first time. In 2012, Reuters reported on the upcoming sale of CNN’s publication for $ 200. However, the deal never took place.
In the US alone, over the past ten years, the news media has lost almost two-thirds of the revenue from advertising placed - about $ 30 billion. But the worst thing is that every year companies are forced to reduce the staff of journalists in order to reduce costs for employees and stay afloat in difficult times. The tendency is sad that investors are no longer interested in investing their money in news media. Recent big deals like buying Business Insider and BuzzFeed are rare, not the rule. According to forecasts of the publication Economist, advertising revenue in print media will continue to decrease, as for the digital media, advertiser prices will decrease due to the huge competition in the industry.
At the moment, online advertising is the main hope of most publications. If we compare the 2007th and 2014th years, the revenue from online advertising has grown by 11%.
Source: https://habr.com/ru/post/297462/
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