Yandex or Google - who generates more traffic in the regions
Yandex keeps the lead among search engines in Russia. But is it number one in all regions of the country? Check it out by examining Liveinternet statistics.
Data on counters Liveinternet .
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Moscow and St. Petersburg prefer Yandex. Millions of cities represented in LayvInternet sections are also preferred by the Russian search engine. Considering that Yandex’s search is on rambler.ru, we’ll add another half percent to its share.
In cities with a population of less than 1 million, the situation is not so clear. In the border Kaliningrad and Vladivostok, Google confidently leads and a large percentage is typing Search.mail.ru - 8.8% and 9.5%. But most of all the search for Mail loves Kyzyl and Birobidzhan - 10.0% and 10.2%.
Only 17 regions are shown in Liveinnet slices. To find out the popularity of a search engine in your city, you must calculate the share of each. Calculate the example of Volgograd.
1. Select the "regions of Russia" tab. In sections, click "Google". Let's look at the example of Volgograd.
We find, record the number of transitions for the selected period.
2. Similarly, by cut yandex, go.mail, rambler, bing. Sum up the transitions.
3. The remaining search engines - this is 0.2% of traffic. We estimate the share, calculating 0.2% of 98.8% - the amount of google, yandex, go.mail, rambler, bing.
4. We summarize the transitions from the "other search engines" with google, yandex, go.mail, rambler, bing. We get 100% of search traffic in the region, counted by Livein Internet counters.
5. Calculates the share of each search engine.
The popularity of search engines in Volgograd
Yandex confidently holds the lead on the desktop. For b2b sites where the share of users with desktops is high, the promotion and contextual advertising in Yandex is a priority.
Mobile search Yandex is already losing. Primarily due to Android devices, where Google search is installed by default. The situation is similar on the iPhone. There is no clear leader on iPad tablets, slightly ahead of Yandex.
An unexpectedly low proportion of mobile users for Search.mail.ru is 0.9%. Search Mail on phones almost never used!
Time and number of page views show that the largest percentage of failures in Bing - 67.1%. Search.mail.ru has the smallest - 57.2%.
Let's summarize . Yandex’s share of traffic across Russia is higher: 50.6% (+ 0.5% from the Rambler using its search technology) versus 41.3% from Google. Yandex is leading in megacities. In cities with a population of less than 1 million, one or another search engine has the advantage. Mobile search remains at Google 54.7% versus 43.5% at Yandex.
Meil has a high share of dextopes - 8.4%, but extremely small on mobile - 0.9%.
Take into account the obtained data when allocating budgets between YandexDirect and Google Adwords.
Data on counters Liveinternet .
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Moscow and St. Petersburg prefer Yandex. Millions of cities represented in LayvInternet sections are also preferred by the Russian search engine. Considering that Yandex’s search is on rambler.ru, we’ll add another half percent to its share.
In cities with a population of less than 1 million, the situation is not so clear. In the border Kaliningrad and Vladivostok, Google confidently leads and a large percentage is typing Search.mail.ru - 8.8% and 9.5%. But most of all the search for Mail loves Kyzyl and Birobidzhan - 10.0% and 10.2%.
How to count
Only 17 regions are shown in Liveinnet slices. To find out the popularity of a search engine in your city, you must calculate the share of each. Calculate the example of Volgograd.
1. Select the "regions of Russia" tab. In sections, click "Google". Let's look at the example of Volgograd.
We find, record the number of transitions for the selected period.
2. Similarly, by cut yandex, go.mail, rambler, bing. Sum up the transitions.
3. The remaining search engines - this is 0.2% of traffic. We estimate the share, calculating 0.2% of 98.8% - the amount of google, yandex, go.mail, rambler, bing.
4. We summarize the transitions from the "other search engines" with google, yandex, go.mail, rambler, bing. We get 100% of search traffic in the region, counted by Livein Internet counters.
5. Calculates the share of each search engine.
The popularity of search engines in Volgograd
Share of traffic on devices and operating systems
Yandex confidently holds the lead on the desktop. For b2b sites where the share of users with desktops is high, the promotion and contextual advertising in Yandex is a priority.
Mobile search Yandex is already losing. Primarily due to Android devices, where Google search is installed by default. The situation is similar on the iPhone. There is no clear leader on iPad tablets, slightly ahead of Yandex.
An unexpectedly low proportion of mobile users for Search.mail.ru is 0.9%. Search Mail on phones almost never used!
Page views for 1 session
Browsing time
Time and number of page views show that the largest percentage of failures in Bing - 67.1%. Search.mail.ru has the smallest - 57.2%.
Let's summarize . Yandex’s share of traffic across Russia is higher: 50.6% (+ 0.5% from the Rambler using its search technology) versus 41.3% from Google. Yandex is leading in megacities. In cities with a population of less than 1 million, one or another search engine has the advantage. Mobile search remains at Google 54.7% versus 43.5% at Yandex.
Meil has a high share of dextopes - 8.4%, but extremely small on mobile - 0.9%.
Take into account the obtained data when allocating budgets between YandexDirect and Google Adwords.
Source: https://habr.com/ru/post/297380/
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