“Site uptime” is the time when your site is fully functional and ... does not fall.
This is an important metric for both marketers and the IT department of your company. ')
But no matter how much effort you put in to ensure that your site never fell - “shit happens” :)
Accordingly, when your visitors come to a site that is temporarily unavailable, they may have a very different reaction. And in order to at least a little disentangle the situation and reduce the negative, you can create a cool 404 Error page, just in case ...
Hubspot company made a selection of the coolest Error pages of existing sites. See how others do it, maybe it will inspire you to create your own super page.