SimilarWeb buys Quettra to strengthen its position in the mobile analytics market
In the world of analytics, more consolidations are occurring. Today, an Israeli traffic measurement startup SimilarWeb announced that it had acquired Quettra , which provides mobile analytics, founded by Ankit Jain, the former head of Google Play search.
Quettra was a relatively young startup. It came to light only last year and had a very impressive list of investors, including CrunchFund (created by the founder of TechCrunch), Data Collective, Google Ventures, Horizons Ventures, Miramar Digital Ventures and SV Angel. Quettra received an investment of approximately $ 3 million.
SimilarWeb, meanwhile, received an investment of $ 65.1 million, including $ 25 million in the last round, led by Naspers, which cost $ 400 million.
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The company does not disclose the details of this transaction. According to TechCrunch, this is a small deal - about $ 10 million with shares. The entire Quettra team joins SimilarWeb and will head the new office in Silicon Valley.
According to Jane, the decision to sell the company so early was partly an acknowledgment of market fragmentation and the need for an analytic company in cross-platform solutions.
“The digital analytics market is fragmented: some are focused on sites, others are on the mobile segment,” says Jane. “As a marketer, investor, or developer, you want to go to one place to learn more about the digital economy, regardless of the environment. That is what both teams ultimately wanted to get, and this merger helps us reach our goal faster. ”
Against the background of high growth and funding, the number of SimilarWeb employees this year has tripled - from 100 to 300. They will integrate Quettra technology into their own platform to increase competition with Flurry, ComScore and others, and be able to build completely new Types of analytics based on the millions of data points that Quettra analyzes.
“We are always looking for ways to increase our platform and get the best talents, and were so impressed with the amazing technology that the Quettra team was able to develop,” said the CEO and founder of SimilarWeb. your own audience and make more informed decisions on monetization. Our goal is still to invest in leading talent and technology so that we are the first in a mobile ecosystem. ”
This is the third acquisition of SimilarWeb.
Quettra was a relatively young startup. It came to light only last year and had a very impressive list of investors, including CrunchFund (created by the founder of TechCrunch), Data Collective, Google Ventures, Horizons Ventures, Miramar Digital Ventures and SV Angel. Quettra received an investment of approximately $ 3 million.
SimilarWeb, meanwhile, received an investment of $ 65.1 million, including $ 25 million in the last round, led by Naspers, which cost $ 400 million.
')
The company does not disclose the details of this transaction. According to TechCrunch, this is a small deal - about $ 10 million with shares. The entire Quettra team joins SimilarWeb and will head the new office in Silicon Valley.
According to Jane, the decision to sell the company so early was partly an acknowledgment of market fragmentation and the need for an analytic company in cross-platform solutions.
“The digital analytics market is fragmented: some are focused on sites, others are on the mobile segment,” says Jane. “As a marketer, investor, or developer, you want to go to one place to learn more about the digital economy, regardless of the environment. That is what both teams ultimately wanted to get, and this merger helps us reach our goal faster. ”
Against the background of high growth and funding, the number of SimilarWeb employees this year has tripled - from 100 to 300. They will integrate Quettra technology into their own platform to increase competition with Flurry, ComScore and others, and be able to build completely new Types of analytics based on the millions of data points that Quettra analyzes.
“We are always looking for ways to increase our platform and get the best talents, and were so impressed with the amazing technology that the Quettra team was able to develop,” said the CEO and founder of SimilarWeb. your own audience and make more informed decisions on monetization. Our goal is still to invest in leading talent and technology so that we are the first in a mobile ecosystem. ”
This is the third acquisition of SimilarWeb.
Source: https://habr.com/ru/post/297224/
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