Earlier, the authorities of Spain ordered search engines to pay fees to publications for publishing excerpts from their materials. Now the expediency of such innovation is discussed in the European Union. However, the European Commission must take into account the fact that after the introduction of this tax in Spain,
Google News service left the country.
EU regulators planned to discuss the issue today, December 10th. They "will consider whether it is necessary to take any actions concerning news aggregators" in the light of new initiatives to protect copyright,
writes the Financial Times. One of the meetings of publishers with representatives of the European anti-monopoly department and other regulators was held in August 2015.
Andrus Ansip, Vice-President of the European Commission for the Unified Digital Market, clarified that the commission would not support the introduction of a fee just for referring to the material. He explained that the study will be subjected to "new products and intermediary services, [...] which just make money."
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It all started with the fact that the largest European publishers demanded that Google News,
Yahoo! News and similar sites, which, according to publishers, make a profit from their content, but do not pay for it. In particular, claims to the dominant position of the Google News search service were expressed by the publishing house
Axel Springer , the flagship brand of which is the tabloid
Bild , and
News Corp. owning
The Wall Street Journal . Axel Springer last year tried to ban content from showing its content on Google News, but publisher resources were rapidly losing traffic and the ban was lifted.
Addressing the issue of search engine fees for news is part of a wide range of reforms aimed at simplifying overly complex copyright provisions, FT notes.
With the development of the Internet and mobile communications, the principles of media work have changed in many ways. Even more changes touched ways to expand the audience of publications. Now, without the online version and the abundance of referrals, the publication may simply not gain a sufficient audience and lose, without that, modest earnings. Based on these considerations, a group of 12 publishers, including the French newspaper
Les Echos , appealed to EU regulators with a request not to impose a tax,
reports Reuters.
In addition to Spain, innovations were adopted in Germany. But most of the German media did not use the law, so as not to lose traffic from Google.