Google’s next revolutionary approach to mobile search
When Google search engine was just launched, its functionality provided dextup solutions, the purpose of which was to find the best information on a given phrase on web resources. Today, you probably prefer to use the search without letting go of the smartphone, aren't you?
Thus, Google fully switches to the new application ranking functionality. And the name given to him is “Streaming”.
Streaming will make applications more accessible to use. All functionality will be available in the same browser window in the immediate issuance of search results, without unnecessary actions and settings. Applications will have more traffic by saving space on users' electronic devices, and their owners will be able to earn more on advertisements and products. Ultimately, it is expected that the price of the application installation itself (CPI) will increase on average in the market. And this forecast is quite realistic.
How does it work on the example of e-travel industry? As you know, this is one of the top industries in the promotion of applications, the competitiveness of which is only e-commerce for the financial costs of advertising and the number of installations.
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Formulating a search query "restaurant St. Petersburg foursquare", the user will receive data from the Forsquare application with ratings, reviews and other functionality. The same scenario will be on TripAdvisor, Booking.com, Delivery Club and other aggregators.
To access application content (search, purchase, book, and other targeted actions with applications), the entire application's main cache will be in the Google cloud. While the streaming function is available only in the US, but soon the innovation will reach the Russian Federation, also that the advertiser should already consider the new features and tighten the belts tighter in anticipation of the appreciation of the installers themselves for the applications.
What do such upgrades entail in Google's rankings?
It is expected that the line between the mobile application and the site will not be as tangible as it is now.
The user will be offered the most relevant information on request, regardless of whether it is located: on the website or in the application. This will completely change the approach to search and the expected results of the issue.
BYYD • Mobile Advertising Platform
Thus, Google fully switches to the new application ranking functionality. And the name given to him is “Streaming”.
Streaming will make applications more accessible to use. All functionality will be available in the same browser window in the immediate issuance of search results, without unnecessary actions and settings. Applications will have more traffic by saving space on users' electronic devices, and their owners will be able to earn more on advertisements and products. Ultimately, it is expected that the price of the application installation itself (CPI) will increase on average in the market. And this forecast is quite realistic.
How does it work on the example of e-travel industry? As you know, this is one of the top industries in the promotion of applications, the competitiveness of which is only e-commerce for the financial costs of advertising and the number of installations.
')
Formulating a search query "restaurant St. Petersburg foursquare", the user will receive data from the Forsquare application with ratings, reviews and other functionality. The same scenario will be on TripAdvisor, Booking.com, Delivery Club and other aggregators.
To access application content (search, purchase, book, and other targeted actions with applications), the entire application's main cache will be in the Google cloud. While the streaming function is available only in the US, but soon the innovation will reach the Russian Federation, also that the advertiser should already consider the new features and tighten the belts tighter in anticipation of the appreciation of the installers themselves for the applications.
What do such upgrades entail in Google's rankings?
It is expected that the line between the mobile application and the site will not be as tangible as it is now.
The user will be offered the most relevant information on request, regardless of whether it is located: on the website or in the application. This will completely change the approach to search and the expected results of the issue.
BYYD • Mobile Advertising Platform
Source: https://habr.com/ru/post/297088/
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