YouTube plans to launch streaming services for TV content and video

In accordance with the information published last night by The Wall Street Journal, YouTube’s video hosting site continues its expansion, planning to overtake such major players as Netflix, Hulu and Amazon Prime Video, securing the right to broadcast television shows and movies.

Netflix, Amazon and Hulu are licensed to broadcast a multitude of movies and TV shows, but the lion’s share of this content can be attributed to fairly old material that can usually be found in many sources. At the same time, YouTube is going to focus its efforts on getting the latest content.

Popular video hosting has long and stubbornly looking for ways to move away from the existing model, which is based on the free broadcast of videos, and profits come mainly from advertising. Switching to subscription models looks much more attractive for YouTube in terms of revenue. More recently, the streaming service YouTube Music was launched, in which it is possible to disable advertising for $ 9.99 per month - this benefit is called YouTube Red.
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Such a decision is not surprising in the light of the fact that according to forecasts of WSJ analysts, the profit from services that are based on subscription design will grow and will overtake advertising-supporting services already by 2020. In the meantime, YouTube has announced that exclusive content will be available specifically for YouTube Red subscribers. In any case, these shows and films can be found on the channels of traditional cable television, DVDs and in cinemas.

Currently, YouTube is still being defined with content and content. But one thing is clear - the hosting company intends to receive the rights to broadcast a huge collection of television programs and films of the coming 2016 and subsequent years.