Basics of copywriting for push notifications

Push notifications are not a communication channel in which you can attract attention with a bright image. The effectiveness of browser-based push-it depends solely on the ability to embed the essence and hook with the text of less than 200 characters. It is a feasible task, if you figure out what to write and in what cases.

There are three basic rules in copywriting push notifications:

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Conciseness. Short messages have a higher conversion rate. Therefore, it is not necessary to score all 200 characters with text. The shorter the message, the more subscribers will read it (even by the corner of the eye). The main thing - to bring the proposal to the reader. All the advantages, characteristics and withdrawal of objections depend solely on the landing page, which will be linked to from the push-notification.

No questions asked. The rhetorical questions in the text of push-notifications should be abandoned. Only specific sentences and a minimum of description.

The whole point - in the title. As in any other selling texts, the headline solves a lot. Google Chrome displays 50 characters in the header of push notifications, but Apple Safari only 42. So, if you plan to send a message with the same content for users and one and second browsers, it is better to focus on 42 characters for the catchy header.

Further, the text depends on the goals pursued by the push-notification:

Announcement of new content (notifications from blogs, news portals)

• Do not write abstractly "We have a new article." In a push notification, it is better to immediately describe what the new content is about.

• Add a standard icon to the notifications, which will be immediately associated with the site. And do not change it from message to message. Safari does not display the name of the sender in a browser push notification, but the icon will work fine for site recognition.

Promotion announcement

• Use the words "promotion", "discount", "sale" in the header of push notifications. They perfectly attract attention.
• Immediately write about the time limit or the number of products.

Announcement of new features

• In the title - the essence of the update.
• In the text - how it can be useful for the user.

Trigger Push Notifications

• In the title write the essence of the action (Order sent; entered {{product}}, which you were looking for, etc.)
• The main text needs to return the subscriber to the site. Even if you just inform about sending the order, add a message with the phrase “you can track the delivery path in your personal account on the site” and give a link to your personal account. We all understand that where repeated visits to the site, there is loyalty and additional sales.

Technologists of push-notifications and so allows you to get the awareness of the audience at the level of 90%, and simple recommendations for writing texts for different push-her help to increase the number of transitions to the site.
SendPulse has already launched the function to send browser push notifications . Register for a free tariff and test the capabilities of a new communication channel yourself.

Konstantin Makarov, CEO of the SendPulse mailing service .