Rostelecom and the search engine Sputnik are introducing Big Data into pay TV
Rostelecom opened a technology center in the field of big data processing to predict customer churn, expand the tariff line and optimize the company's services. In 2015, the operator planned to invest up to 800 million rubles in the Big Data direction, Kommersant writes.
Rostelecom is working on a project together with the search engine Sputnik created for it, launched on May 22, 2014. Pilot projects on the use of technology were held in Siberia. Companies built effective demand prediction models on the basis of more than 60 billion entries in subscriber activity logs and put the result on a geographic map to get a visual tool for monitoring the subscriber base, says Sputnik development director Mikhail Kozlov. The model of forming personalized offers to clients was tested using a database of payments, consumed traffic, and switching to tariffs and services. Thanks to technology, it is possible to prepare a page for each subscriber with a proposal of services, recommendations on payment methods and expansion of tariff possibilities.
The task of Sputnik within this project is to integrate third-party and own solutions for working with big data into Rostelecom's business processes, aggregate information and create tools and interfaces based on analysis.
Rostelecom reported success in increasing ARPU (monthly average revenue per subscriber). The technology center helped to collect and process video viewing data, with the result that ARPU grew from participants in targeted video-on-demand campaigns, and the number of movie buyers increased by 20%.
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To strengthen its position , Rostelecom will buy 75% of the Russian company Aykumen Ibs for $ 8 million. Rostelecom senior vice president, Maria Florentyeva, said that the developer “will allow to realize a number of synergistic effects with the company's main business, including through the use of Big Data technologies to improve operational efficiency, monitor the quality of services provided, segment customer base, personalize offers and much more. "
Earlier, VimpelCom (the Beeline brand) and Yandex launched strategic cooperation in the Big Data area: Yandex Data Factory will develop services for predicting Beeline customer churn, to increase the work of sales specialists in call centers and to optimize costs on advertising.
Rostelecom is working on a project together with the search engine Sputnik created for it, launched on May 22, 2014. Pilot projects on the use of technology were held in Siberia. Companies built effective demand prediction models on the basis of more than 60 billion entries in subscriber activity logs and put the result on a geographic map to get a visual tool for monitoring the subscriber base, says Sputnik development director Mikhail Kozlov. The model of forming personalized offers to clients was tested using a database of payments, consumed traffic, and switching to tariffs and services. Thanks to technology, it is possible to prepare a page for each subscriber with a proposal of services, recommendations on payment methods and expansion of tariff possibilities.
The task of Sputnik within this project is to integrate third-party and own solutions for working with big data into Rostelecom's business processes, aggregate information and create tools and interfaces based on analysis.
Rostelecom reported success in increasing ARPU (monthly average revenue per subscriber). The technology center helped to collect and process video viewing data, with the result that ARPU grew from participants in targeted video-on-demand campaigns, and the number of movie buyers increased by 20%.
')
To strengthen its position , Rostelecom will buy 75% of the Russian company Aykumen Ibs for $ 8 million. Rostelecom senior vice president, Maria Florentyeva, said that the developer “will allow to realize a number of synergistic effects with the company's main business, including through the use of Big Data technologies to improve operational efficiency, monitor the quality of services provided, segment customer base, personalize offers and much more. "
Earlier, VimpelCom (the Beeline brand) and Yandex launched strategic cooperation in the Big Data area: Yandex Data Factory will develop services for predicting Beeline customer churn, to increase the work of sales specialists in call centers and to optimize costs on advertising.
Source: https://habr.com/ru/post/296878/
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